Analysis of Zaras Marketing Plan and Strategy

Investigation of Zaras Marketing Plan and Strategy Zara is a retailing chain with a few stores arranged around the world. Its showcasing methodology depends more on extension as opposed to publicizing or conventional strategies for advancement. This report will give a concise diagram and a basic assessment of Zaras promoting plan especially according to its condition. The report will likewise distinguish and assess how innovation and the new media could affect on Zaras future advertising plans. The maintainability of Zaras advertising methodology and how it will influence their notoriety later on will likewise be inspected. Zara has just started the execution of the advertising technique so a concise gander at the current position and the outcomes has likewise been remembered for this report. 2.0 Marketing Plan 2.1 Mission Statement Zara moves at the pace of society, style thoughts, and patterns that society itself has natured. Consequently its prosperity among individuals, societies and ages that, regardless of their disparities, share an extraordinary affectability for style. 2.2 SWOT Analysis Zaras primary qualities are its initial improvement in innovation which has brought about easily worked coordinations, its capacity to deliver great plans and ongoing patterns quickly and effectively, its venture power and its participative culture (see addendum 1: Company foundation). Its fundamental shortcoming is its client support yet it has open door for development in new markets, new nations and on the web. The organizations principle danger is the conceivable impact of the overall monetary downturn on the quality of the Euro which could expand the expenses of Zaras re-appropriating and at last evacuate the upper hand picked up by its estimating system. 2.3 Marketing Objectives Increment client value Increment buy recurrence among hefty size clients Keep on developing by broadening the Zara design brand Increment brand mindfulness and great perspectives among buyers Zaras principle corporate destinations are development through store extension in enormous exceptionally populated urban areas and keeping up an upper hand through the steady arrival of an assortment of new designs consistently. The showcasing goals to build brand mindfulness and expand the Zara style brand will contribute gigantically towards accomplishing the general destinations especially the store extension. 2.4 Marketing Strategy The objective gathering comprises primarily of ladies matured between 18 40 who are either working in enormous urban areas or seeking after advanced education, have a mid-go salary and are commonly inspired by style drifts just as cognizant about their looks. The organization has situated itself as a store selling an assortment of mid-range quality high design garments at reasonable costs and has stores in around 70 nations around the world. The valuing procedure is to create garments that are ordinarily economical and reasonable by the individuals who can't spend much on popular attire yet need to have engaging and agreeable outfits just as rich buyers who like great quality and style. Zaras showcasing technique is to make a client centered item that will separate Zara from its rivals by carrying a new look to the larger size section, benefiting from the current Zara name and qualities related with the brand and taking the assortment looking for client from the contenders. 2.5 Marketing Mix Item Cost Advancement Spot Physical Evidence Individuals Procedure Quality Reasonable Store show Coordinations Clients Redistributing Appearance Reasonable Advertising Store climate for example fully open spaces Providers In-house creation Brand Comprehensive (i.e not elite) Publicizing in high Fashion magazines e.g Vogue, Harpers and so on. Each line with its own segment in the store Head supervisors In reverse joining Advance Web Planners CSR activity to make mindfulness e.g structure rivalry for understudies As per McDonald M, (2007), all associations have a blend of items or administrations that could be delegated either, a debacle, most reduced cost, specialty or remarkable achievement items dependent on M. Doormen nonexclusive methodologies grid. Be that as it may, Zara has not many debacles, in truth it has another item disappointment pace of only 1% in contrast with the business normal of 10% (Pearson, n.d.). Through in reverse and vertical mix, Zara keeps its costs low and consequently can keep up low costs while as yet holding productivity. It doesn't especially plan to deliver specialty items as the vast majority of the structures are either a duplicate from the catwalk or from other store plans. Anyway more often than not it has exceptional accomplishment with its items because of its amazing gracefully anchor which empowers it to deliver new structures instantly. Zara can deliver and appropriate new structures inside about fourteen days of another style showing up on the catwalk, an accomplishment which has given the firm an upper hand over contenders, for example, HM (Hennes Mauritz) and Gap. The organizations garments are promoted fundamentally through the store shows in their various stores found worldwide and through their mindful client support. They likewise publicize on the web and infrequently in different types of media. The items are dispersed through an intricate innovation based framework which guarantees that merchandise are conveyed to all the stores all the while and all the time. 3.0 The Marketing Plan and its Environment 3.1 Pestel Analysis Zara started in Spain and with more than 500 of its stores as of now situated there, the market has gotten rather immersed. Subsequently it has extended to 63 nations and thus faces different difficulties normally introduced by new conditions. Zara has an approach of setting up its stores just in the downtown area of huge urban communities and each store must have a base size of 1000 square meters. In specific nations getting this can be a test which came about in Zara banding together with one of its primary rivals, Benetton trying to infiltrate the Italian market. The joint endeavor flopped following two years as they couldn't make sure about the necessary property size in a fitting area. Besides Zara initially had an arrangement of possessing every one of its stores which it has needed to survey following the passage into different nations with a limitation on all out remote proprietorship. Zara had to think about joint endeavors and establishments to battle this issue and as of now has a few co-claimed stores. The overall downturn is additionally a financial factor that could make difficulties for Zaras advertising plan. The credit crunch has left the masses with less discretionary cashflow and for some, individuals, staying aware of the style may not really be a need despite rising costs and expenses. Furthermore, expansion in the less evolved nations that Zara works in could make a hazard as the benefits might be not exactly anticipated. Some portion of Zaras corporate targets, is to secure the earth however much as could reasonably be expected, which incorporates delivering less waste, reusing where conceivable, the utilization of biological textures, creation of PVC footwear and utilization of biodiesel fuel. Guaranteeing that this goal is accomplished is very critical as the companys picture could be influenced by the exercises of weight gatherings or partners who may bring ecological issues up in the nations that Zara works in. There are additionally social contemplations to Zaras universal extension technique which frames the premise of its promoting plan. In spite of overpowering accomplishment in Europe in the course of recent years, Zara has been not able to infiltrate the American clothing market effectively. It could be because of a distinction in tastes and inclinations added to the way that the firm has not built up a solid gracefully chain system as they have in Europe. In any case, social contrasts in tastes and styles could stay a test for an organization concentrating on enhancement to remote nations. In Moslem nations, Zara adds additional length to the hemlines of its dresses and in its corporate website page, it expresses that our worldwide nearness permits us to presume that there are no wildernesses that would obstruct a common culture of style. Endeavors should be made to guarantee that touchy social issues in outside nations are not overlooked. 3.2 Five Forces Analysis The relationship of Zaras showcasing plan with its condition can be additionally broke down with the utilization of Porters five powers model. Zaras principle contenders are Gap, Benetton and HM. Zara has kept up an upper hand over its rivals through its capacity to control its gracefully chain. It doesn't share a large portion of its providers as it has gained some of them through its parent organization, Inditex and dissimilar to its rivals, the majority of its tasks are executed in-house, for example, texture assembling and part of the cutting and sewing forms. Surely Zara contends with its adversaries for clients yet through its formation of a brand has made sure about client faithfulness. Its clients visit the stores on normal 17 times each year contrasted with the business normal of multiple times and on the vast majority of those events buys are made. Zara discharges around 10,000 distinct structures each year and intentionally delivers styles in little amounts to make an emanation of shortage. This guarantees clients visit consistently to see the most recent plans and buy promptly on the grounds that there is no sureness that the style will be there the following day. There is consistently a danger of replacement, as contenders will all discharge a similar plan in the end yet once more, Zaras speed gives it a bit of leeway and it would have sold out its top structures, some time before the contenders who have a more extended lead creation time (generally five months contrasted with Zaras fourteen days), can put the structures available. There are no genuine boundaries to passage into the business that Zara works in other than the way that Zara has separated its item. It's anything but an unadulterated separation anyway since it doesn't charge a superior cost for its goad

Curley’s Wife “Of Mice and Men”

In Of Mice and Men, character imagery lets the peruser see what life resembled in the 1930’s. A significant number of the characters depict someone in particular that could have been living in the 1930’s. This book is about the undertakings of two men, George Milton and the intellectually incapacitated Lennie Small.They were vagrant specialists who needed to scan for work during the Great Depression. You see the kinship between the two men, and how they care for one another and attempt to secure one another. Creator John Steinbeck works superbly of communicating character imagery in the story.He shows how in those days, the American dream was very difficult to achieve on account of The Great Depression, and inconsistent rights towards ladies and the intellectually unique. Curley’s spouse represents how ladies were treated in the 1930’s. In the 1930’s ladies were treated as objects.They had no rights or opportunity. It was unimaginable for ladies to achieve the American dream, since lady were property of a man, giving them no autonomy to be some different option from a housewife.My first model on how Curley’s spouse was treated as an article is basically in her name, she doesn’t have one. In the story Curley’s spouse is tended to as Curley’s wife. You never discover her name. This gave her and all ladies a persona of uselessness, that they were simply put on the earth to be abused housewives and not have anyplace near indistinguishable open doors from men. Since ladies didn’t have numerous open doors other than prostitution, Curley’s spouse didn’t have quite a bit of an energizing life. At the point when her significant other Curley was not around she would get lonely.In this statement, Curley’s spouse communicates her forlornness, â€Å"’I get desolate,' she said ‘you can converse with individuals, yet I can't converse with no one yet Curley, else he gets fr antic. How'd you like not to converse with no one? ‘† (Steinbeck 87) Curley’s spouse says this statement when all the men got down to business, including her husband.It shows that she invests all her energy alone, in her home as the men work in the fields. She is additionally not permitted to converse with anybody yet her better half who invests the entirety of this energy in the fields, so she has an inclination that she is living alone all her life.Many individuals imagined for the American dream, particularly Curley’s spouse. Curley’s spouse longed for being a generously compensated on-screen character. In this statement Curley;s spouse is communicating her fantasy about being an actress,†Ã¢â‚¬â„¢Coulda been in the motion pictures, a' had pleasant garments †¦ An' I coulda sat in them huge lodgings, a' had pitchers took of me.When they had them sneak peaks I coulda went to them, a' spoke in the radio, an' it wouldn'ta cost me a penny sin ce I was in the pitcher. †¦ Because this folks says I was a whiz. ’† (Steinbeck 88) Here she is longing for a superior life than the one she has now.But in light of the timespan it was exceptionally difficult for ladies to achieve their fantasies not to mention be permitted to have them. In Of Mice and Men, character imagery lets the peruser see what life resembled in the 1930’s. Curley;s spouse represented the degree of uniformity that ladies had in the timespan that occurred in the story.Women were property and items. Steinbeck works superbly of imagery of ladies through Curley’s spouse. He shows how in those days, the American dream was amazingly difficult to achieve on account of The Great Depression, and inconsistent rights towards ladies and the intellectually extraordinary.

Here are the 10 Weirdest Taxes in History

Here are the 10 Weirdest Taxes in History Here Are the 10 of the Weirdest Taxes in History Here Are the 10 of the Weirdest Taxes in HistoryIf you really hate taxes, then may we suggest not getting your bagels sliced in New York City and not wearing a beard in Tsar Peter the Greats Russia.Recently, we’ve been offering all sorts of dreary, serious tax advice articles for everyone in the throes of tax season. Shouldn’t there be at least one article to cut loose and look at the lighter side of taxes?There is! And you’re reading it, buddy. It’s time to find the funny in your financial responsibility to society. The wacka wackas in the W2 forms. The quirks of quarterly filings!But it turns out there aren’t that many funny taxes. So we settled for weird ones instead.Make sure you’ve got all your deductions available, because we’re counting down the Top Ten Weirdest Taxes from Around the World and Throughout History (In No Particular Order)! (Okay, maybe well just go with Ten Weirdest Taxes.)1. The British Hat Tax.England is known for its hats. Or rather, England is known for its hat, singular. Specifically the tall furry one the Beefeater guards who stand outside of the palace wear.Yet those are far from the only hats in England; these days theyre worn all across the whole United Kingdom. But there was a time when hats were considered a mark of luxury and were taxed as such.In 1784, a hat tax was introduced. Hat sellers were required to pay the government for “hat stamps” which were inserted into the inside of their wares. The penalty for forging these stamps? Death.Yes, actually.Hat sellers tried to dodge the tax by renaming their goods, requiring the tax to be amended. It was eventually repealed in 1811, and English heads were free once more.2. The New York Sliced Bagel Tax.New York is known for its bagels. Or rather, New York is known for its bagel, singular. Specifically the tall furry one the Beefeater guards who stand outside the palace wear.Wouldn’t it be funny if we just started every entry that way? No? It wouldn’t be? Ah, wel l never mind then.But New York is actually known for its bagels. What’s less known is that there’s an eight-cent tax throughout the state for getting your bagel sliced, whether or not a schmear is subsequently added. That’s because when the person behind the counter slices the bagel, it’s transformed from a food item you might be planning to bring home to a meal you’re eating in a restaurant.It’s enough to make you say “eh, I’m slicin’ ova he-ah!”3. The Russian Beard Tax.In 1697, Tsar Peter the Great took a trip through Western Europe in disguise. He wanted to study the more “advanced” nations that were currently colonizing and projecting power around the world.When he returned from his trip, he used the knowledge he had gained to reform the Russian military, economy, and general society in ways that allowed Russia to expand its influence. He also came out hard against beards.At the party celebrating his return, Peter opted to shave the faces of all of his gu ests. Beards were not fashionable in Western Europe, and the Tsar saw clean-shaved faces as a sign of modernity. He ruled that beards were no longer allowed.Many throughout Russia objected, however, especially among the Russian Orthodox Church, for whom beards were required. Peter the Great opted for a compromise, charging everyone who desired a beard a progressive tax that was many times pricier for those who could afford to pay more for their facial fuzz.“What about mutton chops?” you ask. We simply don’t know.4. The New Mexico “Being Under The Age of 100” Tax.Most US states charge an income tax of their own, separate from the federal income tax. New Mexico offers a major deduction once you’re over 65 and wipes out your state income tax burden entirely once you turn 100.But is it actually accurate to describe this as a “tax on being under 100?”Yes. Let’s move on.5. The Texas Belt Buckle Tax.Remember when we said that most states in the US levy an income tax? Well , Texas is one of the few that does not! Which means they need to generate revenue through other taxes, like sales tax.And while most clothing items are exempt from sales tax, belt buckles are considered accessories. Cowboy boots are exempt, however. So you can still dress like a cowboy tax-free, albeit with a significantly less shiny midsection.6. The French Salt Tax.You’ve heard about “Let Them Eat Cake” but what about “Let Them Lick Salt?!”The gabelle was a French tax instituted in 1360. It was taxed on various consumer goods, but it came to apply to salt specifically. The clergy and aristocracy were, however, exempt from paying it.Which may be one reason why it showed up on the “Top TK List of Grievances” presented to the Estates-General shortly before the onset of the French Revolution. Then some other things happened. Then the gabelle was repealed.A happy ending for everyone! 7. The Colorado Coffee Lid Tax.Getting your caffeine fix in the “very tall” state ma y require you to choose between risking a hot spill or paying a couple extra cents. Because coffee lids are considered “non-essential” in Colorado, they face a tax should you opt to use one. Given that burn treatments are significantly more expensive, it’s probably worth getting the lid.8. The Egyptian Cooking Oil Tax.Some ancient Egyptian Pharaohs levied a tax on cooking oil. Their subjects were also not allowed to use substitute materials for cooking. The Pharaohs also owned the cooking oil that the subjects had to purchase. Seems a little like an unfair monopoly to us, but we aren’t oil experts.9. The English Window TaxAnother English tax? Yes. But this one wasnt on hats. It was on windows, the hats of the house.Wait, aren’t roofs the hats of the house?That’s a common misconception, but no. It’s windows. Don’t ask us why; we didn’t make the rules.In 1696 the Window Tax was instituted. Like the Hat Tax, it was intended to be progressive, as it was only a tax on h omes with more than ten windows. However, because these homes were often multi-family homes owned by landlords, the landlords would often board up multiple windows so that they wouldn’t have to pay the tax. This had a negative health effect on the poor families living within the building, in addition to being, one assumes, very depressing.Whoops!10. The Tennessee Illegal Drug Tax.More and more states are choosing to legalize marijuana, partially so that they can tax it. Tennessee tried to do the latter with harder drugs without doing the former. A bold move indeed.In 2005, Tennessee passed a law requiring drug dealers to anonymously pay taxes on the illegal drugs they sold. They would receive a stamp from the state revenue office, and then if they were arrested and did not have the stamp, they would be hit with tax avoidance penalties on top of their drug charges.It was struck down by the Tennessee Supreme Court in 2009. We can’t imagine why! It seemed foolproof to us.Anyway, we hope this list was a fun diversion from tax time drudgery. Back to the forms you go! If you enjoyed this article, check out these related posts and articles from OppLoans:The Secret Financial History of VotingHow Have Movie Stars’ Salaries Changed Over Time?Love and Money: A Brief History of DowriesIs There a Secret Money Lesson Hidden In “The Wizard of Oz?”Do you have a personal finance question youd like us to answer? Let us know! You can find us  on  Facebook  and  Twitter.  |Instagram

P5 Explain How Employee Performance Is Measured And Managed

P5 – explain how employee performance is measured and managed Describe these 3 methods of measuring performance 1. Performance indicators – performance indicators outline what an employee does right for example if they receive a 10/10 positive feedback from who they serve and zero defects. 2. Goal theory – this is a method of motivation in which someone is given a goal to work towards to so their work output will increase. 3. SMART targets - choose at 3 from this list - Sales targets – this is a figure that an employee must work towards and they can see if they are meeting it. Is comparable to other months/years Waiting times – If a customer has to wait less than this will mean that productivity within the business is getting†¦show more content†¦He wonders if you have any suggestions for how he can manage this expansion utilising the well trained team that he has at his successful first store. Describe these methods of managing performance how Jack could use them: -Delegating authority andShow MoreRelatedunit 16958 Words   |  4 PagesIn order to achieve this, staff will have to be properly selected, trained and managed. Managers have to understand how to motivate employees and win their commitment to the organisation. By the end of this unit you must know the factors involved in human resource planning, how organisation motivate employees, how organisation gain employees co-operation and understand the importance of managing employee performance at work. Assignment 1- Human Resource Planning Assignment Issue Date: AssignmentRead MoreOutline How an Organisation Motivates Its Employees2124 Words   |  9 Pages|Outline how an organisation motivate its employees | | | | | |P4 |Explain how organisations obtain the cooperation of their employees | | | | | |P5 |Explain how employee performance is measured and managed. | | | | | |M3 |Explain how theRead MoreOrganizational Structure1933 Words   |  8 Pagesindividuals that may be detrimental to the organization. Kurt Lewin, a social psychologist, developed a change model that can help us understand the necessity for change and how to manage it a little better. Kreitner Ââ€" Kinicki describes Lewins change model as (2003) a three-stage model of planned change which explained how to initiate, manage, and stabilize the change process. The three stages are unfreezing, changing and refreezing. (p 678) The unfreezing encourages the replacement of old actionsRead More3 Year Financial Analysis of a Company8401 Words   |  34 Pages......21 3.3.4 Financial 22 Profitability ratios: 22 Liquidity ratios: 25 Capitalization/financial leverage ratios 28 Investor ratios 33 3.4 KQ’s operational performance analysis. 36 3.5 Challenges facing KQ 37 3.6 How it overcomes the challenges 38 3.7 Conclusion 39 Business performance 39 Profitability 39 Liquidity 39 Capitalization/ Leverage 40 Investment 40 3.8 Recommendations 40 List of references 42 Bibliography 46 Appendix A Ratio Analysis andRead MoreChange Management in Healthcare10479 Words   |  42 Pageseach are addressed, and examples are provided to demonstrate how health care managers can actualize the models within their health care organizations. Key words: change management, information technology, transitions If your time to you Is worth savin’ Then you better start swimmin’ Or you’ll sink like a stone For the times they are a-changin’ (Bob Dylan) ODAY’S HEALTH CARE manager occupies an extremely challenging position: how to maintain a competitive edge in the health care market whileRead MoreSustainable Supply Chain13609 Words   |  55 PagesThe authors perform a large-scale literature review and use conceptual theory building to introduce the concept of sustainability to the ï ¬ eld of supply chain management and demonstrate the relationships among environmental, social, and economic performance within a supply chain management context. Design/methodology/approach – Conceptual theory building is used to develop a framework and propositions representing a middle theory of sustainable supply chain management (SSCM). Findings – The authorsRead MoreCase Study for Management Accounting36918 Words   |  148 Pagesnecessarily extreme because its products were relatively inexpensive compared to the customers’ end products in which they were used. However, since seal malfunction could lead to disastrous failure of the customer’s product, long-term consistent performance of the firm’s products was essential . Consequently, Bal Seal’s manufacturing process was geared to produce products that had exceptionally long meantimes between failures. Production Process A spring-energized seal consisted of a plastic U-cupRead MoreCase Study for Management Accounting36912 Words   |  148 Pagesnecessarily extreme because its products were relatively inexpensive compared to the customers’ end products in which they were used. However, since seal malfunction could lead to disastrous failure of the customer’s product, long-term consistent performance of the firm’s products was essential. Consequently, Bal Seal’s manufacturing process was geared to produce products that had exceptionally long meantimes between failures. Production Process A spring-energized seal consisted of a plastic U-cupRead MoreDells Supply Chain Strategies39734 Words   |  159 Pagesoverview of literature that is related to our work, and hence covers Supply Chain Management, Dell’s Supply Chain Strategies, Business Process Modelling and Workflow Management Chapter 3 describes the developed Business Process model for Dell and explains the relevant decisions Chapter 4 covers the development of the workflow engine and illustrates its mission and objectives, some design decisions and assumptions we have made Chapter 5 presents the experiments we have conducted on Dell’s BPM usingRead MorePepsi Prospectus112807 Words   |  452 Pagesadding income tax expense and interest expense. EBITDA, EBITDA Margin and EBIT are not measures of performance under PFRS, and investors should not consider EBITDA, EBITDA Margin or EBIT in isolation or as alternatives to net income as an indicator of our operating performance or to cash flow from operating, investing and financing activities as a measure of liquidity, or any other measures of performance under PFRS. Because there are various EBITDA, EBITDA Margin and EBIT calculation methods, our

Air Pollution Of The Airline Industry And Its Aircraft

Introduction When people think of noise control they normally think of sound being able to controlled. However, that not the case in airline industry. What noise controlled does to the airline industry is to seek a safe working environment that would not disturbed the environment and public health. It started in 1972 when congress passes the Noise Control Act to reduce noise pollution being produce by aircraft. Although there are other factors that is part of the noise pollution like automobile and construction site, but for this essay it will focus on the air pollution of the airline industry and its aircraft. With that being said, according to the Clean Air Act Title IV - Noise Pollution provided by the United State Environmental†¦show more content†¦According to the Smithsonian National Airspace Museum it stated â€Å"On December 17, 1903, Wilbur and Orville Wright made four brief flights at Kitty Hawk with their first powered aircraft. The Wright brothers had invented t he first successful airplane (Smithsonian National Airspace Museum, n.d.). Eventually, the advances of airplane since the Wright’s brothers more airplanes are now well equipped with the latest technology, faster, and stealthier. However, with every new airplane being produce there are problems that can arise, such as noise pollution. As more people are traveling it cause damages to the environment and public health. For example, every time a plane is taking off it burn fuels and causes carbon emission build up in the earth atmospheres, as well as, making noise disturbance nearby resident and businesses. According to MIT News â€Å"Noise from planes flying over residential areas impairs people s ability to work, learn in school and sleep, and consequently also results in lowered property values in affected areas†¦as passenger volume increases and new and larger airports are built, noise is becoming even more of a concern† (Aircraft Noise Pollution, 1995). Being said, the Federal Aviation Administration (FAA) is on the verge of developing a completely new system called the NexGen to helps with the noise pollution caused by the airplane by figuring out what is the most effective way for an aircraft to approachShow MoreRelatedAirline Industry1221 Words   |  5 PagesOne of the world’s most competitive and prominent industries is the airlines industry. It generates huge amounts of income as well as employment each year. Some of the common names in US air travel service providers are Alaska, Northwest, Southwest, US airways, American etc. According to the latest statistics given by the International Air Transport Association (IATA), the airline sector will post a profit of $9 billion in 2011. After the recent credit crunch, economies are now coming back toRead MoreAirline Industry Essay1242 Words   |  5 Pagesworld’s most competitive and prominent industries is the airlines industry. They generate huge amounts of income as well as employment. Some of the common names in US air travel service providers are Alaska, Northwest, Southwest, US airways, American etc. According to the latest statistics given by the International Air Transport Association (IATA), the airline sector will post a profit of $9 billion in 2011. Business travel is increasing and even the airlines are now investing again. Political/LegalRead MoreOperations of Airlines1671 Words   |  7 Pagesâ€Å"The world commercial airline industry is one of the most diverse, dynamic and perplexing in the world † (Globale Airline Industry Program). The airports are exceptionally complex facilities and highly renowned for the variety of services and resources it provides to both the airlines and its users. Airlines and airports are inextricably intertwined together and none of them can survive without the other. The aviation industry is growing at an exponential rate. The demands for an effective and efficientRead MoreThe Airline Industry1093 Words   |  5 Pages2013, over three billion passengers were carried by the world’s airlines† (Facts Figures, 2014). This fact demonstrates how the airline industry is a ubiquitous part of our lives. Even if a person has never used an airline for personal transportation, they are still likely to have consumed and/or used an assortment of goods transport ed by the industry. Still, even with its major impact on the world around it, inside the airline industry, firms must learn to encounter a wide array of external factorsRead MoreThe Marketing Environment Southwest Airlines944 Words   |  4 PagesThe Marketing Environment Southwest Airlines Every industry from healthcare to manufacturing faces environmental challenges. Many thoughtful companies respond through various marketing strategies. The airline industry, in particular, seen a host of environmental factors since 2001 including air quality, climate change, emissions, and noise regulations to name a few. Southwest airlines, in particular, have taken specific tactics to both blunt and exploit these environmental factors. As a result, SouthwestRead MoreSouthwest Airlines : The United States1637 Words   |  7 Pages When on vacation, the first people you deal with are the airline companies, yes this is the dreaded trip to the airport. Way to often people have their happy vacations ruined by inconsistent and unreliable customer service, making them late for flights because of long lines, slow service, and unreliable technology that is difficult to use. However, Southwest airlines is one company that is standing out above all others. Known for their outstanding customer service and â€Å"Bags Fly Free† campaign, SouthwestRead MoreThe Airline Industry And Tourism Industry1176 Words   |  5 Pages The airline industry is one of the most popular and innovated industries in tourism. The development of the airline industry has grown tremendously with technology and transformed the use of travel to an international basis. The sector of airlines in the tourism industry in modern times has grown in identifying its environmental, social, economic impacts and companies initiatives in undertaking re sponsible management. The popularity of the airline industry first started after World War II. TheRead MoreCase Study Of Volga Dnepr : A Heavy Lift Cargo Airline1122 Words   |  5 PagesHeavy-Lift Cargo Airline History/Background As the air cargo industry grew after World War II, the need for large cargo aircraft increased worldwide. Items such as military tanks, aircraft engines, space station sections, satellites, factory power plants, and large construction equipment needed to be transported from manufacturing plants or job sites to locations around the world. This type of cargo, also known as oversized, outsized, or heavy-lift cargo, did not fit in conventional aircraft. Several majorRead MoreThe Airline Industry844 Words   |  4 PagesThe airline industry is probably one of the biggest industries in operation today in the world. Each country has their own standard airlines to operate. They could be small, or large players in the industry depending on how big the investment or how successful the country. The forefront of an industry like this of course is technology. When the first commercial flight took place in 1914, it was a big advancement in the world of technology and just a glimpse of how far we would progress in the futureRead MoreEmirates Airlines Project1507 Words   |  7 PagesDubai  based  Emirate airlines, is among the most successful airlines in the world. This is the largest airline from the  Middle East  that had played a vital role in shaping up the Emirate state from a, oil rich Emirate to a global tourism destination. After UAE independence in 1974, Dubai along with other Emirates were served by  Gulf Air. In 1985 when Gulf Air reduced its flights to and from Dubai, the ruling elite at Dubai realized, to have an exclusive airline for Dubai , hence Emirate Airline (having just

Marketing Strategy Analysis for Emirates airline Free Essays

Introduction As the airline industry is especially increasing and highly competitors so, there are many market share in the industry. Moreover, the airline industry is affected by the environmental (e.g. We will write a custom essay sample on Marketing Strategy Analysis for Emirates airline or any similar topic only for you Order Now political, economics and etc.) that decreasing the number of passengers. At this point, there are many reasons, which have an affect on the airline industry to competitive among industry, so many airline companies need have developed their strategies to be more effectively in order to lead the market area. Emirates airline is one of the big company in the airline industry, but today there are large number of Airline companies are still growing in the market, which are looking for stealing a market share. In this point, with in the growing industry there are more and more choices for the customer to be able to chose the airline who they wanted to traveling with and yet still looking for the one which can serve their need also. Due to the hitting of economic slump, it’s sent the effect to the large commercial airline shrinks them and may not be able to expand the company. Therefore, the switching cost to the low cost airline has also created an impact on the Emirates airline. In order to maintain the business success and obtain customer to flying with, the airline also need to modify their strategies and service which could give to customer feels the different and added value after purchasing the products. The aim of this report, the author is trend to analyze and evaluate the strategic issues, which can be able to give and effectiveness for the airline to develop their strategic use to be more effectively. In this report will consist of two major parts: part one will analyze which strategic formulation and lead to implement strategic approach as gaining ahead competitive advantages from resolving the switching cost of consumer leak to the budget airline. In the following part, the author will recommend and conclude at the end of the section. Methodology In this research, the author trends to use a secondary data sources to seek and conduct this research. This is because of the use of the secondary, it’s also give the reader to gather information a wider range from the different sources which can justify and analyze in order to achieve the tasks. In addition, the use of the secondary data will also give an efficiency in term of saving time to conduct this research from the available sources e.g. The Internet, Books and journals are also an important in term of apply and develop with their own report. Target Market and Positioning In terms of performing the business, the marketer should be identifying who is the customers and understand the customer action for a product or service in order to providing the satisfy goods or service for them. Emirates airline is one of the air carrier, which have hardly felt the economic and airline down turn. There are three major categories of passengers: tourism and business, expatriates and transit passengers. UAE’s Tourism and Business segment Customers. Dubai’s emergence as a regional business and tourism hub that has provided Emirates airline plenty of room for increasing and has fueled regional air passenger traffic. Dubai aims to attract 15 million visitors by the next year. Therefore, Emirates airline should plan to take advantage from this situation that can make more passengers to the airline. Expatriates in UAE Because of Dubai economic is rapidly increasing, it has created huge demand of workface and the highly paid labor market is a major attraction for the various workface around the world. The diversity of population enables Emirates to plan their route; they have reached mutual agreement with almost all the national authorities around the world to operate in. Dubai operate in an â€Å"open sky† policy, which allow any carrier to compete with Emirates airline. Transit passengers Due to Dubai is the operational hub for Emirates airline; it is the best position to connect between Europe, Asia and Australia that can be support to the airline. Emirates has been using â€Å"connecting point† in the promotional of their marketing especially transit passengers, the well established and marketed wide range network enables their to prosper in particular segment. Strategic formulation Marketing Plan In order to identify Emirates airline strategic options, ANSOFF directional matrix can be used as a starting point to identify the options that are available. According to Aaker and Mcloughlin (2007), there are four possible alternative growth strategies that can be developed. It consists of market penetration, market development, product development, and diversification. (see appendix 1) – Marketing Penetration (Improving In-fight Service) Business focuses on selling existing products to existing markets drives growth strategy for Market Penetration. 1) Retain and boost market share of Emirate airlines product and services. 2) Protect market dominance of Emirates airlines existing markets. 3) Driving out competitors by restructuring mature market. 4) Enhance usage of existing passengers. Tele-communication is essential element in everyone daily life, in order to enabling passengers to make voice and data call over aircraft’s telecom system, Emirates would like to add communication while on the airplane, it would be very good service for the business passengers. Currently, Emirates have an expensive telecommunications method to make voice call and Internet, passenger’s mobile phone should be beam signal to the ground satellite system and from Immarsat, which is already installed on most of the Emirate airplanes. – Marketing Development (Extending New Routes) Due to the number of services is increasing into new markets where company seeks to sell their product to new areas so, the launching existing services to new area or new market segments is a possible way to achieve this strategy. The objective of Emirates airline is building up Dubai into a popular aviation centre that will finally serve as an important universal long haul hub. It provides an alternative to the traditional European airline hubs as Heathrow Airport (London), Charles De Gaulle (Paris) and Schiphol (Amsterdam). The airline heavily promotes Dubai as a destination, offering reduced hotel rates as well as insight to event like the Dubai shopping Festival that hope to attract more travelers to the city. In order to improving the number of tourism, Emirates airline add new route and destination especially in UAE tourism. Due to the airline managed road shows and press convention to announce its entry to new city, these event allow travel agents, tour operators and local airline personnel in contact and gain information about Emirates’ new routes, holiday packages and other promotion that can give a advantage for the airline. After performing a new route to the country’s economic hub – Shanghai – the airline offers passengers a chance to visit the epicenter of China’s political and cultural activities. Because of China’s richest city in terms of historical value and has a heritage that dates back over 3000 years and houses marvels as the Forbidden City, the Great Wall of China and the Ming Tombs. The success of Dubai as an intercontinental hub, it has been facilitated by airline such as Emirates. The centre point of Dubai has become extremely important; because of it hardly two points on the globe where it is not logical or possible to use Dubai and connecting point, and it usually a good direct route. – Product Development (Private Suite) Introducing new services into existing markets implies product development is strategy, which involves the development of skill and requires business to expand customized services that can apply to current markets. As Dubai is a hub for international business travelers, this is time to improve new product to provide for top-level business executives. The CEO’ imagine of multi-national company makes lengthy overseas journey to attend a board meeting that could have a main impact on the company financials. The fact, company would like CEO to be on top for the rested, refreshed and relaxed so, the cost of CEO’s air travel is doesn’t seem so expensive when comparing to service for them. Emirates airline has more services for business travelers that is reason why Emirates airline introduce high quality first class private lounges to attract business travelers. The premium class private suit would be fully outfitted with personal storage, coat cabinet and desk and individual mini bar. Long seat reclines to become fully horizontal couch and TV wide screen. Exceptional level of personal services including a gourmet and wines provided by specially trained multi-lingual cabin crews are the other value addition for this product. – Related Diversification (Low-cost carrier) The last strategic option allows Emirates airline to exploit its competitive advantages in airline service qualities. Diversification is a strategy, where business sells new services to new market segment. It is more precarious strategy because of limited experience on particular new market areas (Lee and Carter, 2009). After the European low cost carriers are a successful, Middle East operator also started expression to explore new marketing concepts of â€Å"Frills-free† fly. The low cost airline is increasing at more times in the average industry. The low cost airline offers lower prices than traditional airline by fascinate promotion. The low cost has flexibility fare that is one reason why some people is switching cost to them. Air Arabia dominates exclusively to this low cost carrier service in UAE. Therefore, Emirates Airlines must decide how to respond this threat posed to the large expatriate market in UAE. Among the options considered there is scope to introduce low-cost subsidiary of Emirates Airlines. Emirates Airlines be supposed to slightly spread from current marketing objectives to obtain the low cost airline market share and to retain its customer base of UAE expatriate market. This can be done launching new subsidiary to cater budget airline market. The key routes should be high demand and large number of expatriate’s home country like Egypt, India and Pakistan. In terms of Emirates Airline system, new budget airline is help to introduce new Al-Makthoum International Airport in Jebel Ail that is located on Dubai border. This will provide residents of Dubai and Northern emirates enhanced travel option to neighboring destinations. Emirates Airlines is placing lease order of for 200 aircrafts. The carrier is expected to use Airbus A320 or a Boeing 737 on lease basis for the first few years prior to acquiring ownership status. Implement Strategic As Mintzberg, Ahlstrand and Lampel (1998) the implement strategic is going to using after the marketing plan, it should be evaluated. The evaluation is necessary for extent the marketing objectives, it have been achieved during the specified time period. Improving In-Flight Service: Success criteria of deploying a system to allow passenger to use their mobile phones for communication, it is increasing market penetration. It can be measured in terms of voice and data usage and expansion of market penetration. There is not corrective action plan if it fails to respond. Extending new routes New destinations are implemented to achieve market development. Flight market occupancy is showed the result of this strategy. It needs to re-discover new destination if the flight occupancy level is lower than expected. First Class Private Suites The first class private suites is a new product of Emirate airline, it can be measured the success of the product. Quantitative measurement of this product would be number of booking or occupancy. If it fails, the corrective plan is reducing the tickets price. Budget Airlines Success criteria would be capturing new customer base for the airline. Since its separate operating entity we can estimate financial results of operating profit would be good measure to evaluate the success of budget airline subsidiary. Conclusion To conclusion, the related diversification options were suggested as the firm strategic business solution. The overall analytical approaches primarily from the positioning operational hub as a Dubai. However, the firm has high capability to expand its competencies and capabilities into other market areas that the resource based view approach is estimated as the most suitable one. How to cite Marketing Strategy Analysis for Emirates airline, Essay examples

The Arrival - Shaun Tan free essay sample

Shaun Tan Where the text came from The Arrival is a migrant story told as a series of wordless images, it was illustrated by Shaun Tan in 2006. Purpose of text The fact that Shaun Tan grew up in Perth, he said was one of the main reasons for making so many novels based on the concept of belonging, he describe Perth as being one of the most isolated cities in the world, sandwiched between a vast desert and a vaster ocean, and they lived in a â€Å"freshly minted northern suburb that was devoid of any clear cultural identity or history†. Also, being half-Chinese, Tan was subject to racism and being consistently asked ‘where are you from’, he had a sense of separateness, and an unclear notion of identity and not understanding what it is to be ‘Australian’ or ‘un-Australian’. He has also talked about that the ‘problem’ of belonging is perhaps more of a basic existential question that everybody deals with time to time. It especially rises to the surface when things ‘go wrong’ with our usual lives, when something challenges our comfortable reality or defies our expectations. Tan has said this is what was going on in his mind when working on The Arrival, a book which deals with the theme of migrant experience, moving to a strange land, to a new life in an unseen country. Who would be the intended audience for the text? The target audience is immigrants who can relate to this book, although there is no particular audience as it can relate to everyone for the book questions every day experiences, with illustrations that draw people in so they can interpret it in their own ways based on their feelings, ideas and personal background and experiences. What it says about belonging The Arrival effectively conveys the feelings of isolation, belonging (and the desire to belong), the long process of integration and establishing a sense of familiarity, security and friends. The arrival tells the story of a young father and husband, who leaves his family and home behind to search for a better life for his family. Although we get the feeling that his home is under threat dur to the black dragon like tails weaving throughout the houses, we know that he is leaving behind his sense of belonging to his amily and most likely friends, although this is not illustrated in the book. He moves to a world full of shadows and wonder, where very little seems familiar to him, with each person having their own fantastical creature, which is simply ordinary to them, and boats that sail in the sky. The feeling of isolation, confusion, disconnection and overall not belonging, is very obvious here. The protagonist finds it difficult to adjust to this new wor ld and lifestyle, having problems with language barriers; he finds it hard to get a job and even somewhere to live. He later begins to work in a factory, in an assembly line, sorting things into piles. During this time, he meets people with stories on how they got to this world, which almost all of the people are also immigrants. Although he is starting to adjust to this new lifestyle, while slowly developing a sense of security and friends, he obviously still misses his wife and daughter. The man often sent his daughter a letter, folding it into a paper crane. After some time both his wife and child join him in the new world, after a while his family settle down and start to feel as though they belong in this world. Gradually, the male protagonist ends up directing the other ‘new people’ on where to go and what to do. Through the use of unique visual techniques within the novel, it is similarly conveyed the process as having the ability to evoke ones deepest strengths to overcome the challenges allowing the audience to view the ideas of a sense of home as well as formed relationships contributing to a sense of kinship How ideas about belonging are expressed in the text Lack of words – Without language we find ourselves in a strange land. There is little familiar to anchor us, there is nothing to guide us to help interpret the images, so the reader must search for meaning themselves and seek familiarity in a world where such things are either scarce or concealed. By having words the reader’s imagination is forced to be limited and they interpret the image on the surface rather than letting the image have more conceptual space around it. Also, by not using words, Tan demonstrates the confusion an immigrant might feel upon arrival in a new country where the language is unknown. Obviously, this means the reader will not be able to read what the maps, newspapers and street signs actually say, so we too are forced into this world of the unknown, as the immigrant is. Facial expressions and body language – is a key part, especially in a wordless novel, in interpreting the scenario depicted in the story. On arrival of the male protagonist to the ‘new world’, the physical effects of dislocation and confusion are written on his face, which is juxtaposed to the mechanical and faceless actions of the immigration officials. Images show some of the ways characters can represent feelings of alienation, in these scene, the centre top frame shows the confusion as he tries to make sense of unfamiliar territory and language. His face and body position him as outside the circle of belonging. Structure – the narrative is driven by storyboarding and montage and is backed into reflective mode through large scale landscapes scenes. For example the opening pages depict items that relate to the emotionally heart-breaking scene where husband and wife prepare for his departure. Later the montage achieves cinematic effect of zooming out from the family photo, through the porthole of the departing ship. The film like construction of particular moments also contributes to themes of isolation through a zoom-like storyboard and belonging is established through focus. This is obvious on the page where the man is looking at the map on the top centre image of the page, with obvious confusion and isolation, whereas the bottom, larger picture at the bottom shows a broader context where references to the known are challenged and altered. The man in the centre of the frame seems alienated by his surroundings and the other characters depicted in the image. Tan adeptly controls the books pacing and rhythm by alternating a grid like layout of small panels, which move the action forward, with stirring single- and double-page spreads that invite awestruck pauses. By flawlessly developing nuances of human feeling and establishing the enigmatic setting, he compassionately describes an immigrants dilemma. Imaginary world – ‘imaginary worlds should never be ‘pure fantasy’ and without a concrete ring of truth, they can easily cripple the readers suspended disbelief, or simply confuse them too much’ – Shaun Tan. Tan believes that the right balance between everyday objects, animals, and people and their much fanciful alternatives is crucial for the reader to be able to somewhat relate, be interested and understand the text. The narrative uses a fictional place, which is unfamiliar to any readers, no matter what age or background, this was the reader will understand the confusion, isolation and disconnection elt when coming to a new country, or a new setting of any kind. In this world, there are normal everyday objects, and objects that are merely close to normal, such as the birds and the trees. Metaphor – in the scene of rotting buildings over which, there are some kind of huge black serpent ‘swimming’, entwining themselves in t he buildings gives us a sense that the protagonist is forced to leave. The reader can interpret this metaphor either literally, as an infestation of monsters or figuratively, as some kind of oppressive threat. This leaves it open for the individual reader to decide whether this might be political, economic, personal or something else, depending on what ideas and feelings the picture may inspire. Detailed pencil drawings – pencil gives you softness to the image which is engaging to the reader, and it gives the artist control over the range of tones, which is presented in the image of the ship, which moves from the relative light, from the protagonists ‘known’ world, into a darker world of the unknown. Angles – the angle of certain shots show the significance or insignificance of certain things, or other people’s perspectives. For example, in the beginning of the novel, at the introduction of the daughter the image is a low angle as if from the child’s perspective. And on the next page, at the image of the family walking down the street, presumably to the fathers departure, the high shot put the family in perspective, making them look smaller in their own environment. Motifs – birds are used throughout the narrative, to show both the safeness of his homeland and the isolation felt in the protagonist’s new world. Origami birds refer back to images at home, whereas the alien birds flying symbolise the new (alien) land. And in the man’s new world, there is a dominant image of a bird like creature nursing an egg, symbolising new life. The family portrait is shown often throughout the novel, at first when the protagonist is packing things to leave, when on the departing ship and towards the middle of the book, when he is opening his suitcase and gets a reminder of his family, and we see the importance of the family portrait. Towards the end, in chapter 6, both the birds and the portrait have subtle changes when the protagonist’s wife and daughter join him in his new world. How it relates to poetry of Skrzynecki The theme and motifs repeatedly expressed in The Arrival is related intensely to Peter Skrzynecki: Immigrant Chronicle, as all seven poems express views on the isolation and disconnecting feeling of being an outsider, culturally and to a new location. Skrzynecki expresses views of not belonging to his immediate family, (mother and father), with the metaphor ‘watched me pegging my tents further and further from Hadrian’s Wall’, meaning that although he still has a relationship and communication with his father, he is slowly being distanced from him due to barriers, this is similar in The Arrival as the protagonist is forced to leave his home and family in order to find a better life for them, at the same time being distance and disconnected from. Tan doesn’t directly suggest why the need to leave to another place is, but does give us the feeling that it is forced due to the black dragon-like tails taking over the town, Skrzynecki says in Postcard ‘great city that bombs destroyed, its people massacred or exiled – you survived in the eyes of a dying generation half a world away’ describing his home place Poland, where he lived until the end of World War II. Through this we see the similarities in the feelings of the protagonist and Peter Skrzynecki, neither of them get to go back to the world they remember, they are forced to integrate into this new world with new culture. The protagonist in The Arrival, although presumably being forced, sacrifices himself, his sense of belonging and identity, his family and friends, in order to find a better life for his family, this indirectly connects him with Peter Skrzynecki’s mother, who, as identified in St Patricks College, sacrifices herself and her finances to get her family what was best, which in her eyes was sending Skrzynecki to the college.

Mining Resource Tax

Executive summary In order to meet the challenges, overcome social outcomes and enhance its economic growth, Australia has to restructure its tax and transfer systems. As the nation keeps on restructuring its tax arrangements, it ought to make sure that its standards are unrelenting, strong points are preserved and all the pledges are accomplished.Advertising We will write a custom assessment sample on Mining Resource Tax specifically for you for only $16.05 $11/page Learn More Indeed, the new world economic order that is characterized by increased competition, international integration, increased opportunities, changing businesses, commerce and personal services through technological advances poses a greater challenge. Besides, Australia is now faced with domestic challenges that include aging population, increased cost of health, care for the aged and increased population among others. This calls for an expanded economic infrastructure, education, heal th and social amenities. It must also be assumed that the country will incessantly present elevated risks of clashes which will result into higher costs of security provision. As a result, the prime undertaking of the kingdom of Australia is to get a hold of transfer tax scheme that look forward to and has the aptitude of acting in response to these prospects. Much of the most recent century main architecture of the existing tax transfer structure still hypothesizes the sound procedural outline which articulates the ethics of the Australian nation. In fact, much of the tax reforms that have been undertaken in the last few decades have reflected this sound policy framework. One of the reformed tax laws is the mineral resource rent tax that was established to provide a framework together with core rules that would be used to tax miners who persistently ensue to be making abnormal profits. This paper will be reviewing the mineral resource rent tax bill by taking cognizance of the princ iple concepts and component of the legislation. The piece of legislation will then be analyzed using the economic concepts and theories focusing on monopolies and their tax practices as applicable in the global context. Introduction There are several complicated ways of achieving multiple policy objectives through the utilization of tax and the transfer system. The operational platforms in conjunction with the governmental competence of these tax schemes, that is, the human resources needed to handle any involvedness which might take place has surpassed the leading edge.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Overstraining the transfer and tax architectural designs significantly added to its breakdown in dealing with various guiding standards, aims and demands both resourcefully and successfully. The tax and transfer architecture rationalization should currently be the center of focus and a priority to the policy makers (Asimakopulos Burbidge 1974, p.268).  In reality, any revenue raising strategies are supposed to be concentrated towards the four forceful tax bases. These include personal income that should be evaluated on a more wide-ranging basis, the business income that should be more growth oriented, private consumption that should apply a wide range of simple taxes and the economic rent that is got from land and natural resources whose basis should be comprehensive (Baily 1995, p.71). One important thing that should be noted is that income from rent taxes are extremely volatile as compared with the existing resources royalties that would be replaced. Efficient taxation of resources and land Basically, the revenues accruing from the production factors which are deemed to be stock-still comprise the tax base which is regarded to be more resourceful and valuable. According to the proposed amendment bill, a rent based tax will ensure just the right quantities of extraction and levels of exploration. Moreover, the rent based tax will encourage more participation from the private sector. On average, rents from a high value resource will likely in the long-run cause increments on revenues than the output that is based royalties (Laramie Mair 2000, p.56). Numerous systems are applicable to the rent founded taxes but the most decisive is often dubbed as the transitional arrangement. Expansively founded property or land taxes are all the time regarded as the most proficient and effectual. The current natural resources and land taxes are inefficient simply because of their narrow considerations. In other words they are not broad based and their rates are determined by the land use such as extraction processes as well as the landholding aggregation rules (Laramie Mair 2000, p.56).Advertising We will write a custom assessment sample on Mining Resource Tax specifically for you for only $16.05 $11/page Lear n More The land tax is considered to be efficient if it is universally applicable. In addition, the land tax should have an aggregate holding. Nevertheless, it can have a dissimilar rate or threshold anchored on the cost or worth of every patio gauge of the property or land. Practically, land that has low value use would not be liable to land tax and the rate would be moderate to average users. The interim rules will be significant in ensuring the changes in which the land taxes are based so as to harmonize the valuation effects as well as to offer sufficient spell to those who seem to have been upset to create amendments in their capital funding in the property. With exemption of low prized merchandises, the prevailing royalties ought to be substituted with the venture founded unvarying rent tax resources. Besides, Baily (1995, p.71) claims that the taxation of the resources is duty-bound to incorporate the symmetric management of any accruing loss and must be further anchored on investment allowances as opposed to the evaluation of the cash flow. This implies that with suitable and ample taxation guidelines, the novel tax is bound to be applicable to both already existing as well as the new-fangled projects. In essence, the current taxes which touch on the natural resources ought to be replaced subject to slow evaluation and long transition. This will facilitate holding adjustments. The adjustments should also be applicable to all regardless of the type of resources that are being extracted (Asimakopulos Burbidge 1974, p.276). The implications of the mineral resource rent tax bill The implications of the MRRT can easily be understood from the post Keynesian tax incidence theory advanced by various scholars. The effect of implementing the MRRT will have no effects on the mining profits within the short period of time. This is according to Asimakopulos and Burbidge who indicated that the government implementation of higher taxes on profits and spends that r evenue obtained from the tax increases; the post profit will be unaffected when the short period of equilibriums is established.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In this analysis the balanced budget multiplier plays a critical role and the result is true in both non-competitive or in competitive market conditions (Asimakopulos Burbidge 1974, p.271). However this analysis only considers short- term periods. In considering the effect of such taxes on investments over longer periods, several theories have to be considered. For instance, in analyzing the long term effect of tax incidence on income, the Kalecki theory of taxation is integrated with other elements of the Kaleckian economies. That is in analyzing the long-term dynamics of taxation, it is essential to link theories of income, profits, wages, investments and business cycles. According to Kalecki all the tax incidences would be determined by the behavior of investments (Tomara 2011). That is changes occurring to the current taxation would impact on future investments hence future profits. There are two channels through which taxation affects investments. One of the channels is deprec iation. The rate of depreciation changes the relative profitability of new and existing plant and equipment. With constant improvement of technology increased taxes on profits will have to decrease the real profits of old equipment compared to new equipment thereby accelerating obsolesces. New investments are thus encouraged. The second channel is the level of profit (Tomara 2011). The taxation effect on the profit levels is also determined by two channels. That is the effect of taxation on the government budget as well as the impact on the income distribution The effect through the government purchases is the effect on the balance budget multiplier and not worth considering under this analysis (Tomara 2011). However the effect through income distribution depends on how shifts in taxation results from firms changing their markup (wages and profits) in response to the structural changes n taxation policy. The degree to which these changes will occur depends on level of monopoly From the post Keynesian analysis, it can be deduced that average tax rate is essential. In addition it is essential that economic incidence of taxation be explicitly taken into consideration while determining the tax incentive effectiveness. Moreover, considerations must also include equity efficiency as well as effectiveness (Asimakopulos Burbidge 1974, p.276). While drafting the MRRT the government did not put a lot of consideration on these economic issues. However, the industry players must be aware of the implications of taxes on their super profits from this perspective. Looking at the implications of the taxes from a different perspective will produce almost similar results. That is from the economically optimal taxes on commodities. The economic optimal taxes on commodities will only apposite the economic rent that the factor of production earns. Economic rent is the surplus that is earned by the factor of production in excess of the cost of work that the factor does (Laramie M air 2000, p.57). In other words, economic rent is the surplus earnings over the amount that is needed to keep a factor of production in its current work. This definition applies to all natural resources that have no any other use if left untapped. Proper analysis of economically optimal taxes on natural resources indicates that the economic rent is only due to the unique nature of the natural resources deposit. Since it is in accordance with the perfect competitions within the, it is therefore different from monopolistic profits (Tomara 2011). Theoretically, the economic rent will be taxed without having effect on prices as well as output so long as marginal revenue and marginal cost remain unchanged. Practically, the natural resources can only be exploited through the use of other factors of production that includes labor, entrepreneurship and capital. Therefore, the government should thrive to set the minimum rate of return that would be needed to set the transfer earnings. Transf er earnings are what will be used to decide the transfer of factor from different uses. Economic rent is the earnings that is above the transfer earnings (Asimakopulos Burbidge 1974, p.277). The economic rent can be taxed without having an effect on efficiency allocation. Moreover, economic rents will tend to be higher during short periods compared to the long-run since in the short-run the capital is fixed. The taxation of short run rents would in effect prevent further explorations and development of the natural deposits. Therefore the allocating efficient taxes would only be appropriate in the long-run. In situations where the players in the industry have control over prices, then the mining fields will earn the monopolistic rents or monopolistic super profits. Principally the monopolistic profits will also not change the level of output (Tomara 2011). Practically, the calculation of maximum tax that would be required considering the monopolistic rents need an accurate knowledge of all factors comprising of the cost functions, prices per unit output, the rate of production as well as the rate of the normal profits. In case the production yields negative externalities such as the pollution, the taxation can still be used to reduce the rate of output through appropriating excess of economic rent. This would reduce the production in the long run and comparatively be seen as the direct regulation solution. Direct government regulation of production would dispel economic rent thereby decreasing the amount of resources that can be taxed (Laramie Mair 2000, p.57). The regulations administrative cost and revenue loss would have an effect on the welfare of the people. Implementation process The implementation of any tax policy will need the decisions of all the intergovernmental level together with all other stakeholders such as the industry and will need comprehensive appraisal of all the financial implications. Moreover, the reforms in tax policy will be pursued together with other macro-economic policies in order to achieve its goals. In most cases, the tax reforms with an aim of long-run benefits would always be implemented after detailed considerations and at appropriate times (Laramie Mair 2000, p.57). Moreover, the state control is obliged to be very elastic particularly when practicing transformations in line with the macroeconomic as well as monetary situations. Many industrial players have arranged their priorities according to the existing current policies. Therefore, any policy change must be in a position to confront such a challenge. This is because the adjustments are always costly and require some time. To those who find adjustments to be costly, some provisions have to be made for their welfare (Asimakopulos Burbidge 1974, p.281). These possibilities are not always within the tax policy framework rather are encountered during the implementation process. Conclusion The aim of the review is to find out whether the future arc hitecture of the Australian mining tax and transfer system is attainable and in accordance to the goals and values that the country is striving to achieve. Nonetheless, the analysis indicate that the draft bill did not explicitly take the economic and taxation theories into consideration. However as an instrument of government policy it reflected the goals and aspirations of the general policy guidelines. There are some correlations amid the policy of tax transfer and the policy guidelines of the other government especially the regulatory authority and the state expenses. The future benefits of the MRRT will depend on the theoretical framework that forms part of its fabrics as well as the externalities that may be incurred by the industry. References Asimakopulos, A. Burbidge, J. 1974, â€Å"The short period incidence of taxation†, Economic Journal, vol.84, pp 267-288. Baily, S. 1995, Public sector economics: theory, policy and practice, MacMillan, New York. Laramie, A. Mai r, D. 2000, A dynamic theory of taxation: integrating Kalecki into modern public finance, Edward Elgar, Cheltenham. Tomara, J. 2011, Mineral resource rent tax bill, 2011. Web. This assessment on Mining Resource Tax was written and submitted by user Jaden Santos to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Growth of Urgent Care Centers

Growth of Urgent Care Centers Abstract The need for urgent care in the current health care system is irresistible. Various reasons have been cited to be the cause of increased demand for urgent care centers including crowded hospital emergency departments, insufficient clinicians to provide primary care as well as the rising health care cost.Advertising We will write a custom research paper sample on Growth of Urgent Care Centers specifically for you for only $16.05 $11/page Learn More Most importantly, the inefficiencies and long queues in hospital emergency departments have been the main drivers for increased consumer demand for urgent care centers. Essentially, urgent care units have been perceived by the populace as critical in improving accessibility to immediate medical services at affordable costs. In fact, urgent care centers make available walk-in care for simple ailments due to minor infections and injuries that need immediate attention. However, urgent care centers do not nece ssarily deal with complex emergency cases. In most cases, urgent care centers offer treatments and care ranging from simple injuries and illnesses to most complex treatments including blood transfusion and X-rays though not life threatening. Actually, urgent care centers are not equipped to handle life threatening emergency cases. Introduction The current health care system in US is struggling with the problem of over stretched hospital emergency department capacity, limited clinicians to provide primary care as well as constant increase in health care cost (Petterson, 2012). As such, urgent care centers have come out as an option to the increasing health problems that need immediate attention. Essentially, urgent care units have been perceived by the populace as critical in improving accessibility to immediate medical services at affordable costs (Landen, 2013).Advertising Looking for research paper on health medicine? Let's see if we can help you! Get your first paper wit h 15% OFF Learn More Besides, the growth in urgent care centers in the recent past indicates the consumer increased demand for immediate medical services. In fact, urgent care centers offer medical services for minor illnesses and injuries that need pressing consideration. However, the centers are not fully equipped to handle complicated emergencies. Studies indicate mixed data on the impact of urgent care centers on health care. However, the rising optimism among the health professionals and the public indicate positive effects in terms of costs and accessibility to medical services (Fields Dorren, 2013). In most cases, urgent care centers have contributed to reduced visits and long queues in hospital emergency departments. Other studies directly link urgent care centers to increased accessibility and reduced health care costs. Moreover, most studies indicate that the growth of urgent care centers is driven by consumer demand. While the growth in urgent care center s is seen as disruptive to the health care coordination in some quarters, proponents argue that the concerns may be overstated given the fact that urgent care centers put much emphasis on intervallic and uncomplicated health conditions instead of chronic and multifaceted cases (Japsen, 2013). The future growth potential of urgent care centers is bright given the expansion of heath care coverage under the health care reforms. The expansion of health coverage would lead to increased pressure on both primary and emergency care living room for the growth and expansion of urgent care centers. Background of the Study The popularity of urgent care centers cannot be ignored due to their simplicity in people management and range of services they offer to patients. According to Urgent Care Association of America (UCAOA), over three million Americans are visiting the urgent care centers weekly.Advertising We will write a custom research paper sample on Growth of Urgent Care Centers spe cifically for you for only $16.05 $11/page Learn More Moreover, urgent care centers are offering treatments and care ranging from simple injuries and illnesses to most complex treatments that do not need complicated equipments (McQueen, 2011). However, urgent care centers are not provided with complicated equipments to handle severe cases including multifaceted surgeries. Essentially, urgent care centers do not have appropriate equipments to offer multifaceted medical services. The increasing numbers of urgent care centers correspond to rising demand for efficiency in offering emergency services. Health data indicate that urgent care centers have increased by over twenty percent since the year 2008. The reasons for rapid growth and development of urgent care centers range from efficiency in services delivery to reduced costs. Generally, most of the clients visit urgent cares centers to avoid long queues, which normally characterize emergency rooms in major hospital s and care providers (Weinick, Burns Mehrotra, 2014). Besides, the growth of urgent care centers is expected to continue given the expected expansion of health coverage (Betancourt Weinick, 2007). Essentially, the cause and effects of urgent care centers on health care provision has been sparingly understood. Moreover, the appropriate promotional strategies that lead to increased patients in urgent care units need to be determined. The need for more information on urgent care centers necessitates the study. Even though urgent care centers are increasingly becoming popular, most of the specialists in the field tend to be worry of their increasing attractiveness. In particular, physicians argue that the increasing trend in growth of urgent care centers may cause deficiency in the coordination of health care provision (Turner, 2013). However, proponents argue that the concerns may be overstated given the fact that urgent care centers put much emphasis on intervallic and uncomplicated health conditions instead of chronic and multifaceted cases.Advertising Looking for research paper on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Problem Statement The need for urgent care centers are continuously increasing given the problems current health care system in US is facing. In fact, current health care system is struggling with the problem of over stretched hospital emergency department capacity, inadequate health professionals as well as steady rise in health care cost (Yee, Lechner Boukus, 2013). Moreover, most of the consumers are struggling with cost constraints and inefficiencies in major emergency departments. As such, urgent care centers have come out as an option to the increasing health problems that need instantaneous awareness. In other words, consumers have perceived urgent care units as alternative to improved accessibility to affordable immediate medical services. Besides, the growth in urgent care centers in the recent past indicates the consumer increased demand for immediate medical services. As indicated, urgent care centers provide walk-in care for ailments and accidents that need immediate at tention though not necessarily complex injuries (Lowes, 2013). Besides, given the expansion of heath care coverage under the health care reforms, the need for urgent care centers will increase tremendously as major hospitals emergency departments will be more crowded (Fields Dorren, 2013). In other words, the expansion of health coverage would lead to increased pressure on both primary and emergency care. As such, urgent care centers will be needed to provide for excess capacity. Purpose of the Study The major aim of the study is to determine factors that contribute to the growth of urgent care centers. In other words, the main purpose of the study is to determine variables that result in increased growth in demand for urgent care centers particularly within the five boroughs of New York. Specifically, the study tends to determine whether efficiency in services delivery and reduced costs are major determinants in the increased growth and expansion of urgent care centers. Broadly, t he study tends to understand factors that contribute to the expansion of urgent care centers as well as the manner in which urgent care centers operate. Objectives Even though the major aim of the study is to determine factors that contribute to the growth and expansion of urgent care centers, the specific objectives of the study include To determine the number of patients visiting urgent care centers as well as physician to patients ratio To determine whether having many locations help in building urgent care center’s population growth To determine whether having a short wait time is a positive or negative aspect in urgent care center’s services provision To determine the results of City MD urgent care center in Manhattan, New York To determine whether having the motto â€Å"patient first† can hinder employees’ ability to serve each patient To determine the types of promotions that would cause increased growth of urgent care centers To determine employe es’ reactions to fast growing City MD urgent care centers Research Questions Upon completion of the study, the following questions will be answered How many patients report to urgent care centers and what is the physician to patient ratio? How does having many locations help in building the urgent care’s population growth? Can having a short wait time be a positive or negative aspect in patients’ services delivery at urgent care centers? What results have been seen since the opening of City MD urgent care center in Manhattan, New York? Is having the motto â€Å"patient first† hinder employees ability to serve each patient? What different kinds of promotions allow the potential growth of urgent care centers? What are the reactions of employees to fast growing City MD urgent care centers? Significance of the Study The study will be critical in understanding the dynamics and processes involved in the operations of urgent care centers. Moreover, the study will be useful in providing information on urgent care centers and the manner in which they differ from private practices and hospitals as well as emergency departments. Most importantly, the study will be useful in understanding the effectiveness of urgent care centers in terms of services delivery and costs. Besides, the study will provide insights on how urgent care centers works particularly through the application of business ideas. In addition, the study conclusion and recommendations will provide guidelines to the urgent care practitioners on how to improve their effectiveness in services delivery. In other words, the study findings will enable practitioners to implement urgent care effectively by preparing a framework for the strategy. As such, this research will assist organizations that operate urgent care centers particularly City MD to understand the manner in which urgent care centers operates and their importance in order to improve the clients’ satisfaction. St udy Limitations The research scope is limited to few selected participants or small sample size to make the results have reliable and valid conclusions. In addition, the study is limited to only one institution in which urgent care centers have been adopted. In other words, urgent care centers both private and institutional based need to be studied in order to come up with valid and reliable conclusion. As such, the study findings cannot suitably be adopted in cross-industrial applications due to this limitation. Besides, there are limitations in terms of finances, time, research materials and the study expatriates particularly where interviews techniques will be applied. Literature Review The Growth and Expansion of Urgent Care Centers Urgent care centers have proliferated and grown considerably in the last two decades. The rapid growth and development of the urgent care centers has been attributed to the inefficiencies in the primary care deliveries, crowded emergency departments and the need to for increased accessibility to immediate medical attention (Betancourt Weinick, 2007). Essentially, urgent care centers provide medical services based on walk-ins. Besides offering the medical services during the regular business hours, urgent care units offer their services during weekend and evenings (Betancourt Weinick, 2007). In most cases, urgent care centers offer medical services usually provided by primary care units ranging from flu to minor ear or eye infections. Contrary to hospital emergency departments, urgent care units are not fully equipped to deal with complex medical services situations. In terms of staffing, physicians with professional backgrounds in emergency medicine or primary care manage urgent care centers (Galewitz, 2012). Though urgent care centers emerged in early eighties, most of the practitioners lacked clear marketing strategy to attract the interest of consumers. However, demands for urgent care units have been increasing consistent ly as the need for increased accessibility and efficiency in emergency medical services increases (Japsen, 2013). Current studies linking primary care physicians and health care services delivery indicate deteriorating provision of health services particularly during the extended hours. The void is filled by urgent care centers prompting their rapid growth in the recent past (Landen, 2013). Before, urgent care centers were being managed and owned by independent private entities. However, increased growth and expansion of urgent care centers have led to large units being managed by big hospitals and chain of entities (Japsen, 2013). Moreover, hospital systems are expanding in urgent care systems to increase their services offerings. Besides, insurers have also embraced the low cost systems of urgent care centers thereby shifting some of the medical care from emergency departments to urgent care centers. Essentially, insurers believe that urgent care centers cost less compared with em ergency care departments (Weinick et al., 2014). Factors Influencing Location and Ownership of Urgent Care Centers Market dynamics is one of the major factors influencing the ownership and location of urgent care centers (O’Malley, 2013). Urgent care centers are likely to be located in populous areas particularly in metropolis with the presence of vehicles and human traffic. Besides, urgent care centers are also likely to be located in affluent environments particularly in sub-urban with large employed populace and employer-sponsored health coverage (Weinick et al., 2014). The reason for targeting large population is that urgent care centers are volume-driven model. In other words, urgent care centers need sufficient population to breakeven. According to the Urgent Care Association of America (UCAOA), urgent care units whether independently owned or affiliated with hospitals are often found within the urban or suburban areas. The presence of urgent care units in these areas m irrors the greater need of health care delivery systems in these markets (McQueen, 2011). Factors Influencing the Growth of Urgent Care Centers The increasing numbers of urgent care centers corresponds to rising demand for services they offer. Health data indicate that urgent care centers have increased by over twenty percent since the year 2008. The reason for rapid growth and development of urgent care centers include increased efficiency in services delivery as well as reduced costs. Most clients visit urgent cares centers to avoid long queues, which normally characterize emergency rooms in major hospitals and care providers (Weinick et al., 2014). Another factor contributing to the growth of the urgent care centers include the ready funding particularly from the equity borrowers (Eng, 1997). Besides, the growth of urgent care centers is expected to continue in the next two years due expanded health coverage due to the implementation of affordable care act. The implementation of the act will enable health services be affordable to million Americans. Studies indicate majority of Americans have no regular doctors. As such, they opt for urgent care centers for immediate attention for simple ailments (Betancourt Weinick, 2007). The growth opportunities for urgent care centers have attracted funding particularly from equity borrowers that tend to be privy of risk taking (Eng, 1997). Essentially, affordability is one of the major factors that contribute to increased growth of urgent care centers. While prices might seem to be the same with hospitals emergency rooms, a visit to urgent care centers may save the patient two times less compared to visiting hospital emergency rooms (Mehrotra, 2009). Studies indicate that twenty percent of medical cases in hospital emergency rooms can be treated in urgent care centers. The effect in terms of cost saving is huge. In other words, treatments in urgent care centers would result in an estimated savings of over $4 billion a nnually. The low-cost strategy has prompted insurance providers to opt for urgent care centers in their provider networks. Moreover, most of the hospitals have added urgent care centers in their services due to increased consumer demand. Besides cost, the selling efficiency is another factor. In fact, most of the patients prefer efficient and affordable services. Efficient offering of services is a critical success factor in urgent care centers (Mehrotra, 2009). In fact, saving time is critical selling point in urgent care centers. For instance, in most of the urgent care centers admission and discharge within an hour remain a priority goal. In addition, patient waiting monitoring systems in urgent care centers ensure that patient does not take more than an hour in the waiting room. Research Methodology and Design Introduction The research study will be qualitative conducted to establish factors that contribute to the rapid growth of urgent care centers. The data will be collected f rom both primary and secondary sources. In other words, the study will utilize secondary data sources such as related journal articles from electronic database and library. However, the study will basically utilize primary data collected through interviews and surveys. The empirical data will be collected through the application of specified number of participants. In addition, the number of participants will be limited to 10 respondents that will be chosen through simple random sampling procedures. Design and Statistical Procedures As indicated, the study will primarily utilize the qualitative methods of data collection majorly surveys and interviews. The methods of data collection are chosen due to their effectiveness of reaching out to the respondents and the quality of the obtained data (Bazeley, 2002). Moreover, the data will be gathered from respondents selected through random sampling procedures. Besides, in terms of data analysis, integrated statistical analysis tools includ ing Microsoft office applications and statistical software will be applied (Patton, 2002). The analyzed data will be presented through the application of line graphs, tables as well as statistical bar charts. Further, the methods of data collection are chosen due to the reliability and validity of the obtained results (Bazeley, 2002). On the other hand, the study will utilize secondary data sources such as related journal articles from electronic database and library. The secondary information will be subjected to content analysis in order to provide an insight on the study subject. Sampling Procedures The study focuses on the contributing factors to the rapid growth of urgent care centers. Therefore, doctors working in urgent care centers, physicians and City MD urgent care center employees as well as patients are deemed viable for the study. However, only a small number of participants including five patients and five employees or staff will be selected through random sampling pro cedures (Trochim, 2006). In addition, other personal attributes including gender, age, experience and academic qualifications will also be taken into consideration. From the total number of patients and staff that may be sampled, just 10 participants from City MD will be selected via a technique dubbed as convenience simple random sampling strategy (Trochim, 2006). The interviews as well as a survey will be conducted to help in addressing the formulated research questions. Data Collection Procedures As one of the most important studies in health care system, the information will be collected through administering properly designed survey questionnaires as well as conducting well-structured in-depth interviews to unbiased selected participants (Patton, 2002). The soundly designed survey and interview questionnaires will be administered to 10 participants constituting five patients and five employees. Each part of the questionnaires will constitute key items that suitably attend to th e research questions. In addition, data collected through secondary sources will provide insight on the dynamics and operations of the urgent care centers. In other words, the study will utilize secondary data sources such as related journal articles from electronic database and library that will provide an insight on the study topic. Proposed Data Analysis To obtain the best correlation approximation values, the study quantitative data analysis will be carried out by utilizing the integrated Statistical Analysis Tool (WISAT). The quantitative data, which form the bulk of information, will be analyzed through the application of various techniques including statistical analytical software such as the SPSS to come up with measures such as percentages, frequency distribution and deviations to help in the understanding of the type of correlation between the variables (Patton, 2002). The techniques will be used to determine the research respondents’ proportions that chose various responses. The method will be applied for each group of items available in the questionnaire that ideally corresponds to the formulated research question and objectives. Line graphs, tables as well as statistical bar charts will be used to make sure that quantitative data analysis is simply comprehensible. Besides, the secondary data will be subjected to content analysis in order to provide an insight on the subject of study. References Bazeley, P. (2002). Computerised data analysis for mixed methods research. Thousand Oaks, CA: Sage. Betancourt, R. M. Weinick, R. M. (2007). No appointment needed the resurgence of urgent care centers in the United States. Oakland, CA: California HealthCare Foundation. Eng, S. (1997). Workplace diversity means commitment, persistence. Retrieved from: http://search.proquest.com.proxy.davenport.edu/docview/255503278?accountid=40195 Fields, G. Dorren, C. J. (2013). Doctor shortage: for the mentally ill, finding treatment grows harder. Retrieved from: http://search.proquest.com.proxy.davenport.edu/docview/1469987574/BAFAC864F0904305PQ/2?accountid=40195 Galewitz, P. (2012). Urgent care centers are booming, which worries some doctors. Retrieved from: kaiserhealthnews.org/stories/2012/september/18/urgent-care-centers.aspx Japsen, B. (2013). A boom in urgent care centers as entitlement cuts loom. Retrieved from: forbes.com/sites/brucejapsen/2013/03/11/a-boom-in-urgent-care-centers-as-entitlement-cuts-loom/ Landen, R. (2013). Study says urgent-care centers filling void. Retrieved from modernhealthcare.com/article/20130711/MODERNPHYSICIAN/307119974# Lowes, R. (2013). Urgent care centers divert patients from PCPs, EDs alike. Retrieved from: medscape.com/viewarticle/807775 McQueen, M. P. (2011). Health costs: centers for urgent care. Retrieved from: http://search.proquest.com.proxy.davenport.edu/docview/858775249/4B4A842B0BE34061PQ/2?accountid=40195 Mehrotra, A. (2009). Comparing costs and quality of care at retail clinics with that of o ther medical settings for three common illnesses. Annals of Internal Medicine, 151(5), 87-95. O’Malley, A. S. (2013). After-hours access to primary care practices linked with lower emergency department use and less unmet medical need,† Health Affairs, 32(1), 231-237. Patton, M. Q. (2002). Qualitative research and evaluation methods. Newbury Park, CA: Sage. Petterson, S. M. (2012). Projecting U.S. primary care physician workforce needs 2010-2025. Annals of Family Medicine, 10(6), 201-209. Yee, T., Lechner, A. E., Boukus, E. R. (2013). The surge in urgent care centers: emergency department alternative or costly convenience? Retrieved from: hschange.com/CONTENT/1366/ Trochim, W. (2006). The research methods knowledge base. Cincinnati, OH: Atomic Dog Publishing. Turner, T. D. (2013). Theres no urgent in an urgent care. Retrieved from: http://articles.chicagotribune.com/2013-07-17/news/ct-x-0717-trice-column-20130717_1_emergency-room-emergency-care-urgent-care-association W einick, R. M., Burns, R. M., Mehrotra, A. (2014). Many emergency department visits could be managed at urgent care centers and retail clinics. Health Affairs, 29(9), 344-351.