Featured Post

Analysis of Zaras Marketing Plan and Strategy

Investigation of Zaras Marketing Plan and Strategy Zara is a retailing chain with a few stores arranged around the world. Its showcasing ...

Saturday, May 23, 2020

P5 Explain How Employee Performance Is Measured And Managed

P5 – explain how employee performance is measured and managed Describe these 3 methods of measuring performance 1. Performance indicators – performance indicators outline what an employee does right for example if they receive a 10/10 positive feedback from who they serve and zero defects. 2. Goal theory – this is a method of motivation in which someone is given a goal to work towards to so their work output will increase. 3. SMART targets - choose at 3 from this list - Sales targets – this is a figure that an employee must work towards and they can see if they are meeting it. Is comparable to other months/years Waiting times – If a customer has to wait less than this will mean that productivity within the business is getting†¦show more content†¦He wonders if you have any suggestions for how he can manage this expansion utilising the well trained team that he has at his successful first store. Describe these methods of managing performance how Jack could use them: -Delegating authority andShow MoreRelatedunit 16958 Words   |  4 PagesIn order to achieve this, staff will have to be properly selected, trained and managed. Managers have to understand how to motivate employees and win their commitment to the organisation. By the end of this unit you must know the factors involved in human resource planning, how organisation motivate employees, how organisation gain employees co-operation and understand the importance of managing employee performance at work. Assignment 1- Human Resource Planning Assignment Issue Date: AssignmentRead MoreOutline How an Organisation Motivates Its Employees2124 Words   |  9 Pages|Outline how an organisation motivate its employees | | | | | |P4 |Explain how organisations obtain the cooperation of their employees | | | | | |P5 |Explain how employee performance is measured and managed. | | | | | |M3 |Explain how theRead MoreOrganizational Structure1933 Words   |  8 Pagesindividuals that may be detrimental to the organization. Kurt Lewin, a social psychologist, developed a change model that can help us understand the necessity for change and how to manage it a little better. Kreitner Ââ€" Kinicki describes Lewins change model as (2003) a three-stage model of planned change which explained how to initiate, manage, and stabilize the change process. The three stages are unfreezing, changing and refreezing. (p 678) The unfreezing encourages the replacement of old actionsRead More3 Year Financial Analysis of a Company8401 Words   |  34 Pages......21 3.3.4 Financial 22 Profitability ratios: 22 Liquidity ratios: 25 Capitalization/financial leverage ratios 28 Investor ratios 33 3.4 KQ’s operational performance analysis. 36 3.5 Challenges facing KQ 37 3.6 How it overcomes the challenges 38 3.7 Conclusion 39 Business performance 39 Profitability 39 Liquidity 39 Capitalization/ Leverage 40 Investment 40 3.8 Recommendations 40 List of references 42 Bibliography 46 Appendix A Ratio Analysis andRead MoreChange Management in Healthcare10479 Words   |  42 Pageseach are addressed, and examples are provided to demonstrate how health care managers can actualize the models within their health care organizations. Key words: change management, information technology, transitions If your time to you Is worth savin’ Then you better start swimmin’ Or you’ll sink like a stone For the times they are a-changin’ (Bob Dylan) ODAY’S HEALTH CARE manager occupies an extremely challenging position: how to maintain a competitive edge in the health care market whileRead MoreSustainable Supply Chain13609 Words   |  55 PagesThe authors perform a large-scale literature review and use conceptual theory building to introduce the concept of sustainability to the ï ¬ eld of supply chain management and demonstrate the relationships among environmental, social, and economic performance within a supply chain management context. Design/methodology/approach – Conceptual theory building is used to develop a framework and propositions representing a middle theory of sustainable supply chain management (SSCM). Findings – The authorsRead MoreCase Study for Management Accounting36918 Words   |  148 Pagesnecessarily extreme because its products were relatively inexpensive compared to the customers’ end products in which they were used. However, since seal malfunction could lead to disastrous failure of the customer’s product, long-term consistent performance of the firm’s products was essential . Consequently, Bal Seal’s manufacturing process was geared to produce products that had exceptionally long meantimes between failures. Production Process A spring-energized seal consisted of a plastic U-cupRead MoreCase Study for Management Accounting36912 Words   |  148 Pagesnecessarily extreme because its products were relatively inexpensive compared to the customers’ end products in which they were used. However, since seal malfunction could lead to disastrous failure of the customer’s product, long-term consistent performance of the firm’s products was essential. Consequently, Bal Seal’s manufacturing process was geared to produce products that had exceptionally long meantimes between failures. Production Process A spring-energized seal consisted of a plastic U-cupRead MoreDells Supply Chain Strategies39734 Words   |  159 Pagesoverview of literature that is related to our work, and hence covers Supply Chain Management, Dell’s Supply Chain Strategies, Business Process Modelling and Workflow Management Chapter 3 describes the developed Business Process model for Dell and explains the relevant decisions Chapter 4 covers the development of the workflow engine and illustrates its mission and objectives, some design decisions and assumptions we have made Chapter 5 presents the experiments we have conducted on Dell’s BPM usingRead MorePepsi Prospectus112807 Words   |  452 Pagesadding income tax expense and interest expense. EBITDA, EBITDA Margin and EBIT are not measures of performance under PFRS, and investors should not consider EBITDA, EBITDA Margin or EBIT in isolation or as alternatives to net income as an indicator of our operating performance or to cash flow from operating, investing and financing activities as a measure of liquidity, or any other measures of performance under PFRS. Because there are various EBITDA, EBITDA Margin and EBIT calculation methods, our

Tuesday, May 12, 2020

Air Pollution Of The Airline Industry And Its Aircraft

Introduction When people think of noise control they normally think of sound being able to controlled. However, that not the case in airline industry. What noise controlled does to the airline industry is to seek a safe working environment that would not disturbed the environment and public health. It started in 1972 when congress passes the Noise Control Act to reduce noise pollution being produce by aircraft. Although there are other factors that is part of the noise pollution like automobile and construction site, but for this essay it will focus on the air pollution of the airline industry and its aircraft. With that being said, according to the Clean Air Act Title IV - Noise Pollution provided by the United State Environmental†¦show more content†¦According to the Smithsonian National Airspace Museum it stated â€Å"On December 17, 1903, Wilbur and Orville Wright made four brief flights at Kitty Hawk with their first powered aircraft. The Wright brothers had invented t he first successful airplane (Smithsonian National Airspace Museum, n.d.). Eventually, the advances of airplane since the Wright’s brothers more airplanes are now well equipped with the latest technology, faster, and stealthier. However, with every new airplane being produce there are problems that can arise, such as noise pollution. As more people are traveling it cause damages to the environment and public health. For example, every time a plane is taking off it burn fuels and causes carbon emission build up in the earth atmospheres, as well as, making noise disturbance nearby resident and businesses. According to MIT News â€Å"Noise from planes flying over residential areas impairs people s ability to work, learn in school and sleep, and consequently also results in lowered property values in affected areas†¦as passenger volume increases and new and larger airports are built, noise is becoming even more of a concern† (Aircraft Noise Pollution, 1995). Being said, the Federal Aviation Administration (FAA) is on the verge of developing a completely new system called the NexGen to helps with the noise pollution caused by the airplane by figuring out what is the most effective way for an aircraft to approachShow MoreRelatedAirline Industry1221 Words   |  5 PagesOne of the world’s most competitive and prominent industries is the airlines industry. It generates huge amounts of income as well as employment each year. Some of the common names in US air travel service providers are Alaska, Northwest, Southwest, US airways, American etc. According to the latest statistics given by the International Air Transport Association (IATA), the airline sector will post a profit of $9 billion in 2011. After the recent credit crunch, economies are now coming back toRead MoreAirline Industry Essay1242 Words   |  5 Pagesworld’s most competitive and prominent industries is the airlines industry. They generate huge amounts of income as well as employment. Some of the common names in US air travel service providers are Alaska, Northwest, Southwest, US airways, American etc. According to the latest statistics given by the International Air Transport Association (IATA), the airline sector will post a profit of $9 billion in 2011. Business travel is increasing and even the airlines are now investing again. Political/LegalRead MoreOperations of Airlines1671 Words   |  7 Pagesâ€Å"The world commercial airline industry is one of the most diverse, dynamic and perplexing in the world † (Globale Airline Industry Program). The airports are exceptionally complex facilities and highly renowned for the variety of services and resources it provides to both the airlines and its users. Airlines and airports are inextricably intertwined together and none of them can survive without the other. The aviation industry is growing at an exponential rate. The demands for an effective and efficientRead MoreThe Airline Industry1093 Words   |  5 Pages2013, over three billion passengers were carried by the world’s airlines† (Facts Figures, 2014). This fact demonstrates how the airline industry is a ubiquitous part of our lives. Even if a person has never used an airline for personal transportation, they are still likely to have consumed and/or used an assortment of goods transport ed by the industry. Still, even with its major impact on the world around it, inside the airline industry, firms must learn to encounter a wide array of external factorsRead MoreThe Marketing Environment Southwest Airlines944 Words   |  4 PagesThe Marketing Environment Southwest Airlines Every industry from healthcare to manufacturing faces environmental challenges. Many thoughtful companies respond through various marketing strategies. The airline industry, in particular, seen a host of environmental factors since 2001 including air quality, climate change, emissions, and noise regulations to name a few. Southwest airlines, in particular, have taken specific tactics to both blunt and exploit these environmental factors. As a result, SouthwestRead MoreSouthwest Airlines : The United States1637 Words   |  7 Pages When on vacation, the first people you deal with are the airline companies, yes this is the dreaded trip to the airport. Way to often people have their happy vacations ruined by inconsistent and unreliable customer service, making them late for flights because of long lines, slow service, and unreliable technology that is difficult to use. However, Southwest airlines is one company that is standing out above all others. Known for their outstanding customer service and â€Å"Bags Fly Free† campaign, SouthwestRead MoreThe Airline Industry And Tourism Industry1176 Words   |  5 Pages The airline industry is one of the most popular and innovated industries in tourism. The development of the airline industry has grown tremendously with technology and transformed the use of travel to an international basis. The sector of airlines in the tourism industry in modern times has grown in identifying its environmental, social, economic impacts and companies initiatives in undertaking re sponsible management. The popularity of the airline industry first started after World War II. TheRead MoreCase Study Of Volga Dnepr : A Heavy Lift Cargo Airline1122 Words   |  5 PagesHeavy-Lift Cargo Airline History/Background As the air cargo industry grew after World War II, the need for large cargo aircraft increased worldwide. Items such as military tanks, aircraft engines, space station sections, satellites, factory power plants, and large construction equipment needed to be transported from manufacturing plants or job sites to locations around the world. This type of cargo, also known as oversized, outsized, or heavy-lift cargo, did not fit in conventional aircraft. Several majorRead MoreThe Airline Industry844 Words   |  4 PagesThe airline industry is probably one of the biggest industries in operation today in the world. Each country has their own standard airlines to operate. They could be small, or large players in the industry depending on how big the investment or how successful the country. The forefront of an industry like this of course is technology. When the first commercial flight took place in 1914, it was a big advancement in the world of technology and just a glimpse of how far we would progress in the futureRead MoreEmirates Airlines Project1507 Words   |  7 PagesDubai  based  Emirate airlines, is among the most successful airlines in the world. This is the largest airline from the  Middle East  that had played a vital role in shaping up the Emirate state from a, oil rich Emirate to a global tourism destination. After UAE independence in 1974, Dubai along with other Emirates were served by  Gulf Air. In 1985 when Gulf Air reduced its flights to and from Dubai, the ruling elite at Dubai realized, to have an exclusive airline for Dubai , hence Emirate Airline (having just

Wednesday, May 6, 2020

Marketing Strategy Analysis for Emirates airline Free Essays

Introduction As the airline industry is especially increasing and highly competitors so, there are many market share in the industry. Moreover, the airline industry is affected by the environmental (e.g. We will write a custom essay sample on Marketing Strategy Analysis for Emirates airline or any similar topic only for you Order Now political, economics and etc.) that decreasing the number of passengers. At this point, there are many reasons, which have an affect on the airline industry to competitive among industry, so many airline companies need have developed their strategies to be more effectively in order to lead the market area. Emirates airline is one of the big company in the airline industry, but today there are large number of Airline companies are still growing in the market, which are looking for stealing a market share. In this point, with in the growing industry there are more and more choices for the customer to be able to chose the airline who they wanted to traveling with and yet still looking for the one which can serve their need also. Due to the hitting of economic slump, it’s sent the effect to the large commercial airline shrinks them and may not be able to expand the company. Therefore, the switching cost to the low cost airline has also created an impact on the Emirates airline. In order to maintain the business success and obtain customer to flying with, the airline also need to modify their strategies and service which could give to customer feels the different and added value after purchasing the products. The aim of this report, the author is trend to analyze and evaluate the strategic issues, which can be able to give and effectiveness for the airline to develop their strategic use to be more effectively. In this report will consist of two major parts: part one will analyze which strategic formulation and lead to implement strategic approach as gaining ahead competitive advantages from resolving the switching cost of consumer leak to the budget airline. In the following part, the author will recommend and conclude at the end of the section. Methodology In this research, the author trends to use a secondary data sources to seek and conduct this research. This is because of the use of the secondary, it’s also give the reader to gather information a wider range from the different sources which can justify and analyze in order to achieve the tasks. In addition, the use of the secondary data will also give an efficiency in term of saving time to conduct this research from the available sources e.g. The Internet, Books and journals are also an important in term of apply and develop with their own report. Target Market and Positioning In terms of performing the business, the marketer should be identifying who is the customers and understand the customer action for a product or service in order to providing the satisfy goods or service for them. Emirates airline is one of the air carrier, which have hardly felt the economic and airline down turn. There are three major categories of passengers: tourism and business, expatriates and transit passengers. UAE’s Tourism and Business segment Customers. Dubai’s emergence as a regional business and tourism hub that has provided Emirates airline plenty of room for increasing and has fueled regional air passenger traffic. Dubai aims to attract 15 million visitors by the next year. Therefore, Emirates airline should plan to take advantage from this situation that can make more passengers to the airline. Expatriates in UAE Because of Dubai economic is rapidly increasing, it has created huge demand of workface and the highly paid labor market is a major attraction for the various workface around the world. The diversity of population enables Emirates to plan their route; they have reached mutual agreement with almost all the national authorities around the world to operate in. Dubai operate in an â€Å"open sky† policy, which allow any carrier to compete with Emirates airline. Transit passengers Due to Dubai is the operational hub for Emirates airline; it is the best position to connect between Europe, Asia and Australia that can be support to the airline. Emirates has been using â€Å"connecting point† in the promotional of their marketing especially transit passengers, the well established and marketed wide range network enables their to prosper in particular segment. Strategic formulation Marketing Plan In order to identify Emirates airline strategic options, ANSOFF directional matrix can be used as a starting point to identify the options that are available. According to Aaker and Mcloughlin (2007), there are four possible alternative growth strategies that can be developed. It consists of market penetration, market development, product development, and diversification. (see appendix 1) – Marketing Penetration (Improving In-fight Service) Business focuses on selling existing products to existing markets drives growth strategy for Market Penetration. 1) Retain and boost market share of Emirate airlines product and services. 2) Protect market dominance of Emirates airlines existing markets. 3) Driving out competitors by restructuring mature market. 4) Enhance usage of existing passengers. Tele-communication is essential element in everyone daily life, in order to enabling passengers to make voice and data call over aircraft’s telecom system, Emirates would like to add communication while on the airplane, it would be very good service for the business passengers. Currently, Emirates have an expensive telecommunications method to make voice call and Internet, passenger’s mobile phone should be beam signal to the ground satellite system and from Immarsat, which is already installed on most of the Emirate airplanes. – Marketing Development (Extending New Routes) Due to the number of services is increasing into new markets where company seeks to sell their product to new areas so, the launching existing services to new area or new market segments is a possible way to achieve this strategy. The objective of Emirates airline is building up Dubai into a popular aviation centre that will finally serve as an important universal long haul hub. It provides an alternative to the traditional European airline hubs as Heathrow Airport (London), Charles De Gaulle (Paris) and Schiphol (Amsterdam). The airline heavily promotes Dubai as a destination, offering reduced hotel rates as well as insight to event like the Dubai shopping Festival that hope to attract more travelers to the city. In order to improving the number of tourism, Emirates airline add new route and destination especially in UAE tourism. Due to the airline managed road shows and press convention to announce its entry to new city, these event allow travel agents, tour operators and local airline personnel in contact and gain information about Emirates’ new routes, holiday packages and other promotion that can give a advantage for the airline. After performing a new route to the country’s economic hub – Shanghai – the airline offers passengers a chance to visit the epicenter of China’s political and cultural activities. Because of China’s richest city in terms of historical value and has a heritage that dates back over 3000 years and houses marvels as the Forbidden City, the Great Wall of China and the Ming Tombs. The success of Dubai as an intercontinental hub, it has been facilitated by airline such as Emirates. The centre point of Dubai has become extremely important; because of it hardly two points on the globe where it is not logical or possible to use Dubai and connecting point, and it usually a good direct route. – Product Development (Private Suite) Introducing new services into existing markets implies product development is strategy, which involves the development of skill and requires business to expand customized services that can apply to current markets. As Dubai is a hub for international business travelers, this is time to improve new product to provide for top-level business executives. The CEO’ imagine of multi-national company makes lengthy overseas journey to attend a board meeting that could have a main impact on the company financials. The fact, company would like CEO to be on top for the rested, refreshed and relaxed so, the cost of CEO’s air travel is doesn’t seem so expensive when comparing to service for them. Emirates airline has more services for business travelers that is reason why Emirates airline introduce high quality first class private lounges to attract business travelers. The premium class private suit would be fully outfitted with personal storage, coat cabinet and desk and individual mini bar. Long seat reclines to become fully horizontal couch and TV wide screen. Exceptional level of personal services including a gourmet and wines provided by specially trained multi-lingual cabin crews are the other value addition for this product. – Related Diversification (Low-cost carrier) The last strategic option allows Emirates airline to exploit its competitive advantages in airline service qualities. Diversification is a strategy, where business sells new services to new market segment. It is more precarious strategy because of limited experience on particular new market areas (Lee and Carter, 2009). After the European low cost carriers are a successful, Middle East operator also started expression to explore new marketing concepts of â€Å"Frills-free† fly. The low cost airline is increasing at more times in the average industry. The low cost airline offers lower prices than traditional airline by fascinate promotion. The low cost has flexibility fare that is one reason why some people is switching cost to them. Air Arabia dominates exclusively to this low cost carrier service in UAE. Therefore, Emirates Airlines must decide how to respond this threat posed to the large expatriate market in UAE. Among the options considered there is scope to introduce low-cost subsidiary of Emirates Airlines. Emirates Airlines be supposed to slightly spread from current marketing objectives to obtain the low cost airline market share and to retain its customer base of UAE expatriate market. This can be done launching new subsidiary to cater budget airline market. The key routes should be high demand and large number of expatriate’s home country like Egypt, India and Pakistan. In terms of Emirates Airline system, new budget airline is help to introduce new Al-Makthoum International Airport in Jebel Ail that is located on Dubai border. This will provide residents of Dubai and Northern emirates enhanced travel option to neighboring destinations. Emirates Airlines is placing lease order of for 200 aircrafts. The carrier is expected to use Airbus A320 or a Boeing 737 on lease basis for the first few years prior to acquiring ownership status. Implement Strategic As Mintzberg, Ahlstrand and Lampel (1998) the implement strategic is going to using after the marketing plan, it should be evaluated. The evaluation is necessary for extent the marketing objectives, it have been achieved during the specified time period. Improving In-Flight Service: Success criteria of deploying a system to allow passenger to use their mobile phones for communication, it is increasing market penetration. It can be measured in terms of voice and data usage and expansion of market penetration. There is not corrective action plan if it fails to respond. Extending new routes New destinations are implemented to achieve market development. Flight market occupancy is showed the result of this strategy. It needs to re-discover new destination if the flight occupancy level is lower than expected. First Class Private Suites The first class private suites is a new product of Emirate airline, it can be measured the success of the product. Quantitative measurement of this product would be number of booking or occupancy. If it fails, the corrective plan is reducing the tickets price. Budget Airlines Success criteria would be capturing new customer base for the airline. Since its separate operating entity we can estimate financial results of operating profit would be good measure to evaluate the success of budget airline subsidiary. Conclusion To conclusion, the related diversification options were suggested as the firm strategic business solution. The overall analytical approaches primarily from the positioning operational hub as a Dubai. However, the firm has high capability to expand its competencies and capabilities into other market areas that the resource based view approach is estimated as the most suitable one. How to cite Marketing Strategy Analysis for Emirates airline, Essay examples

Friday, May 1, 2020

The Arrival - Shaun Tan free essay sample

Shaun Tan Where the text came from The Arrival is a migrant story told as a series of wordless images, it was illustrated by Shaun Tan in 2006. Purpose of text The fact that Shaun Tan grew up in Perth, he said was one of the main reasons for making so many novels based on the concept of belonging, he describe Perth as being one of the most isolated cities in the world, sandwiched between a vast desert and a vaster ocean, and they lived in a â€Å"freshly minted northern suburb that was devoid of any clear cultural identity or history†. Also, being half-Chinese, Tan was subject to racism and being consistently asked ‘where are you from’, he had a sense of separateness, and an unclear notion of identity and not understanding what it is to be ‘Australian’ or ‘un-Australian’. He has also talked about that the ‘problem’ of belonging is perhaps more of a basic existential question that everybody deals with time to time. It especially rises to the surface when things ‘go wrong’ with our usual lives, when something challenges our comfortable reality or defies our expectations. Tan has said this is what was going on in his mind when working on The Arrival, a book which deals with the theme of migrant experience, moving to a strange land, to a new life in an unseen country. Who would be the intended audience for the text? The target audience is immigrants who can relate to this book, although there is no particular audience as it can relate to everyone for the book questions every day experiences, with illustrations that draw people in so they can interpret it in their own ways based on their feelings, ideas and personal background and experiences. What it says about belonging The Arrival effectively conveys the feelings of isolation, belonging (and the desire to belong), the long process of integration and establishing a sense of familiarity, security and friends. The arrival tells the story of a young father and husband, who leaves his family and home behind to search for a better life for his family. Although we get the feeling that his home is under threat dur to the black dragon like tails weaving throughout the houses, we know that he is leaving behind his sense of belonging to his amily and most likely friends, although this is not illustrated in the book. He moves to a world full of shadows and wonder, where very little seems familiar to him, with each person having their own fantastical creature, which is simply ordinary to them, and boats that sail in the sky. The feeling of isolation, confusion, disconnection and overall not belonging, is very obvious here. The protagonist finds it difficult to adjust to this new wor ld and lifestyle, having problems with language barriers; he finds it hard to get a job and even somewhere to live. He later begins to work in a factory, in an assembly line, sorting things into piles. During this time, he meets people with stories on how they got to this world, which almost all of the people are also immigrants. Although he is starting to adjust to this new lifestyle, while slowly developing a sense of security and friends, he obviously still misses his wife and daughter. The man often sent his daughter a letter, folding it into a paper crane. After some time both his wife and child join him in the new world, after a while his family settle down and start to feel as though they belong in this world. Gradually, the male protagonist ends up directing the other ‘new people’ on where to go and what to do. Through the use of unique visual techniques within the novel, it is similarly conveyed the process as having the ability to evoke ones deepest strengths to overcome the challenges allowing the audience to view the ideas of a sense of home as well as formed relationships contributing to a sense of kinship How ideas about belonging are expressed in the text Lack of words – Without language we find ourselves in a strange land. There is little familiar to anchor us, there is nothing to guide us to help interpret the images, so the reader must search for meaning themselves and seek familiarity in a world where such things are either scarce or concealed. By having words the reader’s imagination is forced to be limited and they interpret the image on the surface rather than letting the image have more conceptual space around it. Also, by not using words, Tan demonstrates the confusion an immigrant might feel upon arrival in a new country where the language is unknown. Obviously, this means the reader will not be able to read what the maps, newspapers and street signs actually say, so we too are forced into this world of the unknown, as the immigrant is. Facial expressions and body language – is a key part, especially in a wordless novel, in interpreting the scenario depicted in the story. On arrival of the male protagonist to the ‘new world’, the physical effects of dislocation and confusion are written on his face, which is juxtaposed to the mechanical and faceless actions of the immigration officials. Images show some of the ways characters can represent feelings of alienation, in these scene, the centre top frame shows the confusion as he tries to make sense of unfamiliar territory and language. His face and body position him as outside the circle of belonging. Structure – the narrative is driven by storyboarding and montage and is backed into reflective mode through large scale landscapes scenes. For example the opening pages depict items that relate to the emotionally heart-breaking scene where husband and wife prepare for his departure. Later the montage achieves cinematic effect of zooming out from the family photo, through the porthole of the departing ship. The film like construction of particular moments also contributes to themes of isolation through a zoom-like storyboard and belonging is established through focus. This is obvious on the page where the man is looking at the map on the top centre image of the page, with obvious confusion and isolation, whereas the bottom, larger picture at the bottom shows a broader context where references to the known are challenged and altered. The man in the centre of the frame seems alienated by his surroundings and the other characters depicted in the image. Tan adeptly controls the books pacing and rhythm by alternating a grid like layout of small panels, which move the action forward, with stirring single- and double-page spreads that invite awestruck pauses. By flawlessly developing nuances of human feeling and establishing the enigmatic setting, he compassionately describes an immigrants dilemma. Imaginary world – ‘imaginary worlds should never be ‘pure fantasy’ and without a concrete ring of truth, they can easily cripple the readers suspended disbelief, or simply confuse them too much’ – Shaun Tan. Tan believes that the right balance between everyday objects, animals, and people and their much fanciful alternatives is crucial for the reader to be able to somewhat relate, be interested and understand the text. The narrative uses a fictional place, which is unfamiliar to any readers, no matter what age or background, this was the reader will understand the confusion, isolation and disconnection elt when coming to a new country, or a new setting of any kind. In this world, there are normal everyday objects, and objects that are merely close to normal, such as the birds and the trees. Metaphor – in the scene of rotting buildings over which, there are some kind of huge black serpent ‘swimming’, entwining themselves in t he buildings gives us a sense that the protagonist is forced to leave. The reader can interpret this metaphor either literally, as an infestation of monsters or figuratively, as some kind of oppressive threat. This leaves it open for the individual reader to decide whether this might be political, economic, personal or something else, depending on what ideas and feelings the picture may inspire. Detailed pencil drawings – pencil gives you softness to the image which is engaging to the reader, and it gives the artist control over the range of tones, which is presented in the image of the ship, which moves from the relative light, from the protagonists ‘known’ world, into a darker world of the unknown. Angles – the angle of certain shots show the significance or insignificance of certain things, or other people’s perspectives. For example, in the beginning of the novel, at the introduction of the daughter the image is a low angle as if from the child’s perspective. And on the next page, at the image of the family walking down the street, presumably to the fathers departure, the high shot put the family in perspective, making them look smaller in their own environment. Motifs – birds are used throughout the narrative, to show both the safeness of his homeland and the isolation felt in the protagonist’s new world. Origami birds refer back to images at home, whereas the alien birds flying symbolise the new (alien) land. And in the man’s new world, there is a dominant image of a bird like creature nursing an egg, symbolising new life. The family portrait is shown often throughout the novel, at first when the protagonist is packing things to leave, when on the departing ship and towards the middle of the book, when he is opening his suitcase and gets a reminder of his family, and we see the importance of the family portrait. Towards the end, in chapter 6, both the birds and the portrait have subtle changes when the protagonist’s wife and daughter join him in his new world. How it relates to poetry of Skrzynecki The theme and motifs repeatedly expressed in The Arrival is related intensely to Peter Skrzynecki: Immigrant Chronicle, as all seven poems express views on the isolation and disconnecting feeling of being an outsider, culturally and to a new location. Skrzynecki expresses views of not belonging to his immediate family, (mother and father), with the metaphor ‘watched me pegging my tents further and further from Hadrian’s Wall’, meaning that although he still has a relationship and communication with his father, he is slowly being distanced from him due to barriers, this is similar in The Arrival as the protagonist is forced to leave his home and family in order to find a better life for them, at the same time being distance and disconnected from. Tan doesn’t directly suggest why the need to leave to another place is, but does give us the feeling that it is forced due to the black dragon-like tails taking over the town, Skrzynecki says in Postcard ‘great city that bombs destroyed, its people massacred or exiled – you survived in the eyes of a dying generation half a world away’ describing his home place Poland, where he lived until the end of World War II. Through this we see the similarities in the feelings of the protagonist and Peter Skrzynecki, neither of them get to go back to the world they remember, they are forced to integrate into this new world with new culture. The protagonist in The Arrival, although presumably being forced, sacrifices himself, his sense of belonging and identity, his family and friends, in order to find a better life for his family, this indirectly connects him with Peter Skrzynecki’s mother, who, as identified in St Patricks College, sacrifices herself and her finances to get her family what was best, which in her eyes was sending Skrzynecki to the college.